Customers want to know your story. It's critical to be able to communicate who you are in a clear and compelling way. What is your vision? What is your purpose? Work with the strategy team at Viget to find the most effective way to tell your brand's story.
A simple and distinct logo is invaluable. Our graphic design team works through the process to research, learn, and analyze your company, product, and audience to deliver a beautiful and winsome logo, adaptable from app icons to billboards.
How you communicate is just as important as what you communicate. Viget copywriters expertly craft the right voice and tone to communicate your story in an imaginative, original way, that makes your customers want to listen.
White House Historical Association
The White House Historical Association (WHHA) needed a brand strategy to bring the story of the Nation's Executive Mansion into the digital world. Delving into the original vision set forth by the association's founder First Lady Jacqueline Kennedy, we used a vintage, clean, modern yet classic design to complement the storytelling platform.
Ninety-six elephants are killed each day in Africa. A movement to save powerful creatures requires a powerful brand. Working with WCS to launch a campaign, we immersed ourselves in research and designed an award-winning brand identity that would spark the movement to end the devastation of these beautiful creatures.
New Enterprise Associates
How do you brand a vast and diverse company? A visual system. For New Enterprise Associates (NEA), we designed a visual language of illustrated objects coming together to form larger, unified objects. The result was a colorful, consistent, and unique parts kit and iconography set that reflected the company's core philosophy throughout the site.
- Behind the Redesign: pow wow (100% More Wow) .
- Responsive Logos, Part 1: Tips for Adapting Logos for Small Screens .
- Responsive Logos, Part 2: Making Logos Truly Responsive with Inline SVG .
- Measuring Brand Lift .
- What Is Your Brand Personality? .
- Let’s Brand a Hackathon! .
- Using Word Association to Select Brand Colors .
- Mood Boards: Dressing For Different Occasions .
- Add Colors To Your Palette With Color Mixing .