Analytics & Optimization

  • Analytics Strategy

    Analytics system audit, goal and strategy definition, tool selection, report design & creation, analytics training.

  • 360 Licenses & Implementation

    Google Analytics 360 / Tag Manager 360 / Optimize 360 license provisioning, implementation of Google Marketing Platform products and other analytics tools.

  • Analysis & Reporting

    Data interpretation and analysis, actionable recommendations, data visualization, and split testing.

Meet the team.

Our Clients.

Viget has served as Stanley Black & Decker’s analytics partner for 8+ years, spanning this Fortune 500 company’s flagship brands: Black & Decker, DEWALT, Craftsman, Porter Cable, Stanley Tools, and Bostitch.

We have led analytics strategy and implementation throughout website relaunches, completed ad-ops setups in Tag Manager for upcoming campaigns, provided actionable data analyses and recommendations, and conducted multiple in-person and virtual training sessions for SB&D’s teams.

Privia Medical Group needed to connect data across disparate platforms in order to fully understand how patients were interacting with Privia’s Virtual Visit technology. Viget implemented Google Analytics App+Web measurement to understand individuals’ full journeys, from intake on a desktop device to a successful video visit with a care provider on a mobile app.

The result was a complete — yet privacy-respecting — view into the patient experience. Privia gained insight into opportunities for streamlining its digital products, minimizing drop-off at key steps of the Virtual Visit process, and ultimately increasing total virtual visits.

Viget has worked with the Wildlife Conservation Society — the nonprofit that runs the Bronx Zoo, New York Aquarium, and Central Park Zoo — for 5+ years. We have configured analytics and ad-ops accurately, analyzed data to uncover high-value opportunities, and led split testing for continued improvement of the purchase rate.

We increased revenue per session by 13% and increased the purchase rate by 15% through the design, build, and split testing of a new checkout process. We also improved revenue per session for a critical page by 52% through additional testing and optimization efforts. These tests have resulted in multi-million dollar, sustainable impacts and learnings for the business.

The Ad Council has worked with Viget to measure and improve a variety of their campaign sites, including Ace Your Retirement, Discover the Forest, The Shelter Pet Project, Love Has No Labels, and She Can STEM.

We implemented a comprehensive Google Analytics setup on each site, often collaborating with external development partners. We also optimized campaign sites through the use of split testing. For the AARP Ace Your Retirement chatbot website, we increased the chat completion rate — the site’s key conversion — by 64% from Year 1 to Year 2 following launch.

Rotary International wanted to improve the experience of the MyRotary portal for its 1.2 million members. Viget conducted a global survey of 2,000+ members to identify satisfaction levels and growth opportunities.

Our work included regression analyses to identify statistically significant differences in survey responses based on age, language, and role within Rotary. As a result, we identified targeted improvements for key demographics and developed a subsequent strategy for an overhauled member experience.

American University worked with Viget to align internal stakeholders on key metrics; ensure data consistency and accuracy; and unify measurement across AU’s network of digital properties.

We surveyed a diverse set of internal analytics users, audited AU’s Google Analytics and Tag Manager setups, provided detailed implementation instructions, and recommended approaches for ongoing reporting. Lastly, we led in-person training sessions over two days for business users and developers, teaching ~40 participants from across the organization.