Analytics system audit, goal and strategy definition, tool selection, report planning, design & creation, analytics training.
Stanley Black & Decker
Stanley Black & Decker had fragmented data reporting that under-counted some metrics and over-counted others. Viget implemented Google Tag Manager, set up split-testing, and performed end-to-end measurement of digital marketing effectiveness. Our services helped impact projected annual revenue by more than $100K, and our data-based homepage redesign recommendations led to a 25% increase in average visit duration.
Viget was tasked with moving Valspar’s analytics from SiteCatalyst to Google Analytics. We not only ensured continuity of Valspar’s existing set up, but also measured a series of new, never-before-tracked key performance indicators. Our migration from SiteCatalyst to the free Google Analytics led to more comprehensive, robust data collection while saving significant annual fees.
Viget led a complete analytics overhaul on PUMA.com. One challenge: provide insight on 20+ dynamic country-specific site navigations, each with country-specific online stores, many of which used separate analytics platforms. Viget devised a strategy to seamlessly track the viewing of each navigation version, the click-throughs to any online store, and visitor e-commerce behavior tied to each navigation type. Our split testing architecture and ongoing analysis resulted in a 7% increase in the order rate.
Dogfish Head Brewery
Dogfish wanted renewed confidence in the accuracy of its data to inform future changes to the site and inspire new directions for its digital marketing. Viget performed a site audit to ensure correct data measurement, reported on baseline performance, and provided recommendations to improve user experience. Our analysis shaped a navigation refresh by identifying content that visitors were seeking but ineffectively finding.
World Wildlife Fund
Our task in redesigning worldwildlife.org was to help users more easily achieve their goals and interact more deeply with the site. We provided analysis of existing data, which informed site strategy, information architecture, and page design. Our post-launch analysis showed the value of each visit improved 22%, while feedback collected by WWF revealed that 52% more people felt the site “greatly exceeded their expectations”.