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Tracking Multiple Sub-Domains in Google Analytics

August 27, 2007 - There are many posts about tracking multiple sub-domains in one profile in Google Analytics; this is a step-by-step guide to implementing it. Some decisions need to be made early in the implementation process. First, you need to ask yourself how detailed and segmented you want…
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Making Cross-Client Google Analytics Tracking Easy with Trackomatic

August 12, 2015 - We do a lot of analytics work here at Viget. As we set up Google Analytics tracking on websites, we often find ourselves repeating the same setups across clients. To keep ourselves DRY and reduce our setup time, we’ve standardized some of this cross-client tracking into a…
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15 Ways Your Google Analytics Might Be Broken, Part 1: Checking the Code, Requests, and Cookies

April 15, 2014 - Google Analytics feels user-friendly. It seems easy to set up -- just drop the GA tracking code on your site, and see data! With this seeming user-friendliness comes a lot of opportunities to break your GA data without realizing it. On almost every new…
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7 Ways Google Analytics Can Help Inform Design Decisions

April 28, 2011 - Paul wrote about ClickTale a couple months back, noting that the heatmaps that ClickTale offers can often provide insight into what content and elements visitors are paying attention vs. what needs improvement. However, if you don't have time or money to get ClickTale up and…
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Digital Analyst

Viget is a digital agency headquartered in Falls Church, VA with offices in Durham, NC and Boulder, CO. We exist to build highly-effective web properties for clients ranging from emerging startups (like ID.me) to global brands (like Dick's Sporting Goods). Our exceptional work…
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10 Ways Your Google Tag Manager Setup Might Be Broken

January 6, 2016 - Last year, I wrote two posts about ways that your GA setup might be broken without you realizing it. Since then, Google Tag Manager has exploded onto the scene, earning a 62% tag management market share of the top 100,000 websites. Compared to last year, usage of GTM…
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Testing Google Analytics with PhantomJS

October 17, 2012 - Google Analytics is a great tool for tracking events happening on your website. Yet ensuring that correct information is being recorded can be a tedious task. For my most recent engagement I needed to add analytics support to a large number of pages with challengingly different…
Article

GA for Startups, Part 2: Making the Most of Marketing

November 30, 2010 - One of my favorite features of GA is its ability to help you choose the best advertising channels. Are PPC ads, banner ads, and your social media posts actually sending you traffic? Is that traffic engaged? Is it converting? If you’re a startup, GA can help…
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A Grad Student’s Take on Viget’s Apprenticeship

March 28, 2019 - It might seem overwhelming to take on an apprenticeship at Viget while you’re still in school. Here’s why I think you should.
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You Should Use Snowplow

June 6, 2019 - Snowplow is a flexible and dynamic data collection platform that gives you complete ownership of your event data pipeline.