Split Testing for Big Wins

Community Thoughts on Split Testing for Big Wins...

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   7 Conventional Landing Page Design Tactics You Should Still Test by Jacob McMillen via Hubspot “It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.”

2. 2.	Why most A/B tests give you bullshit results by Justin Megahan via Mixpanel “As most who have run the experiment have discovered, while button color is an excellent way to describe A/B testing, it’s rarely a meaningful way to improve your product.”

3. 3.	Optimize your Site the 'Hotjar Way' by Hotjar via Hotjar How do you decide what to test? Try matching visitor drivers, minimizing barriers, and amplifying hooks. It outlines a plan for measuring and understanding each aspect as a first step.

4. 4.	6 Ways to Generate A/B Test Hypotheses by Luke Diaz via Optimizely Consider employing 6 psychological heuristics in your testing practice: scarcity, recognition, naive diversification, anchoring+framing, fluency, and social proof.

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   Why Your Testing Strategy Shouldn’t Look Like LinkedIn’s by Naoshi Yamauchi via Brooks Bell “You can never be certain if a test will win or not, but you can improve the chances with great research, a solid ideation methodology, and creating a collaborative environment with others to generate ideas.”