Newsletter August 19, 2022

Let’s Talk About:

Reframing the Story

Steven Hascher

By Steven Hascher, Client Strategist

At Viget, we love to help clients tell the right story, at the right time, to the right person.

The National Park Foundation had no problem creating content that was highly trafficked and widely shared. However, that content wasn't always resonating with all types of donors, leaving an opportunity to improve conversions and grow their most impactful visitor base: high-end donors. Our approach to redesigning their website involved taking a step back, looking at the bigger picture, and reframing.

We worked with the National Park Foundation to craft a thoughtful messaging strategy that would appeal to all levels of donors and used that to inform every step of the design. By organizing the site around NPF's work and impact, we helped to transform into a place for Park Champions.

Read the Case Study

Articles We Love

  1. 1. Why It's Important to Understand the Donor Journey “Since giving is such a personal (and sometimes emotional) interaction, it’s important they really get to know your organization. The more they feel connected to your cause, the more likely they are to give.”
  2. 2. How to measure content engagement in Google Analytics 4 “Understanding the interplay among these metrics, especially including on-site engagement metrics like the ones above, will help you create more content that converts users to active audiences.”
  3. 3. How To Use Storytelling in UX “Learning how to tell a good story with a digital experience will help people care about and engage more deeply with the experience. ”

What We’re Up To

Brave flag

What started as a friendly connection grew into an extended partnership. This month, Brave UX joined Viget as our product design team and capabilities continue to grow.

Carolyn Hack Bio Display

In her latest article, Senior Project Manager Carolyn Hack wrote about healthy team collaboration and why it's critical to our work.

Svelteandts 4

We said "see you later" to our awesome interns as they wrapped up their summers with Viget. Andrew Lester, our JavaScript Developer Intern, capped off his ten weeks by writing about Svelte.

HFF newsletter

We were thrilled to work with Hill Family Farm Education Center to brand, design, and build their new site. We are honored to contribute to the missions of our pro bono clients.


Some of the best Viget employees started off as Viget newsletter subscribers. Do any of our open roles sound like a fit? We'd love to hear from you, and the talented folks in your network.

Contact Us

We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.

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