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Reframing the Story
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At Viget, we love to help clients tell the right story, at the right time, to the right person.
The National Park Foundation had no problem creating content that was highly trafficked and widely shared. However, that content wasn't always resonating with all types of donors, leaving an opportunity to improve conversions and grow their most impactful visitor base: high-end donors. Our approach to redesigning their website involved taking a step back, looking at the bigger picture, and reframing.
We worked with the National Park Foundation to craft a thoughtful messaging strategy that would appeal to all levels of donors and used that to inform every step of the design. By organizing the site around NPF's work and impact, we helped to transform nationalparks.org into a place for Park Champions.
Read the Case Study
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Articles We Love
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Why It's Important to Understand the Donor Journey
by Steven Shattuck via Kindful
“Since giving is such a personal (and sometimes emotional) interaction, it’s important they really get to know your organization. The more they feel connected to your cause, the more likely they are to give.”
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How to measure content engagement in Google Analytics 4
by Deborah Carver via The Content Technologist
“Understanding the interplay among these metrics, especially including on-site engagement metrics like the ones above, will help you create more content that converts users to active audiences.”
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How To Use Storytelling in UX
by Marli Mesibov via Smashing Magazine
“Learning how to tell a good story with a digital experience will help people care about and engage more deeply with the experience. ”
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What We’re Up To
What started as a friendly connection grew into an extended partnership. This month, Brave UX joined Viget as our product design team and capabilities continue to grow.
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In her latest article, Senior Project Manager Carolyn Hack wrote about healthy team collaboration and why it's critical to our work.
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We said "see you later" to our awesome interns as they wrapped up their summers with Viget. Andrew Lester, our JavaScript Developer Intern, capped off his ten weeks by writing about Svelte.
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We were thrilled to work with Hill Family Farm Education Center to brand, design, and build their new site. We are honored to contribute to the missions of our pro bono clients.
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Careers
We’re currently hiring in all four of our locations. For most positions, we'll consider permanently remote team members. We would love to hear from you!
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Contact Us
We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.
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Contact Us
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Washington, DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046
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Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701
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Boulder, CO
1002 Walnut St.
3rd Floor
Boulder, CO 80302
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Chattanooga, TN
1404 Cowart St.
Chattanooga, TN 37408
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