September 14, 2016
Newsletter

Let’s Talk About:

Illustration

“People following directions with text and illustrations do 323% better than people following directions without illustrations" according to research.

Illustrations on the web are more than just pretty pictures and visual delight. They can make content more engaging, persuade audiences to a call-to-action, and are fun to share. Instead of defaulting to boring stock photos or bodies of text, illustrations can break down how your product works or tell a unique brand story.

We recently launched an illustration-heavy children’s interactive learning site for the Wildlife Conservation Society (WCS) called “Pablo Python.” The goal was to engage a young audience with mini-games that quizzed them about animals and their habitats.

Read About Wildlife Conservation Society - Pablo Python

Community Thoughts on Illustration...

  1. 1. Why You Need Infographics by NeoMam Studios It only takes us 150ms for a symbol to be processed + 100ms to attach a meaning to it.
  2. 2. Falter Inferno by Salo Alpin via Awwwards “In April’s #SOTM, WILD tells a story with beautiful illustration and original navigation.”
  3. 3. 16 Eye-Popping Statistics You Need to Know About Visual Content Marketing by Larry Kim via Inc. Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets, Buffer reported.
  4. 4. Land of the Magic Flute “Interactive Graphic Novel” by Interactive Media Foundation The Land of the Magic Flute is a modern and fast-paced adaptation of the classic. Intricate hand-drawn illustrations and animations and a musical concept that plays with Mozart’s composition create a rich and unique world.

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