Newsletter September 18, 2023

Let’s Talk About:

A Platform for Influence

By Pascale Georges, Former Project Management Director

When Viget collaborated with the Bezos Earth Fund to redesign their website, our goal was to create a platform for thought leadership and influence.

While many funds and foundations hone in on one niche that narrows their scope, the Bezos Earth Fund’s niche of tackling climate change is an inherently all-encompassing endeavor. The enormous variety of its investments — from protecting the Tropical Andes to developing zero-carbon ships — necessitated a strategic approach to the site. We had to craft a strategy supported by a brand narrative and intuitive UX.

We started with a workshop with the Bezos Earth Fund team to identify the organization's communication strategy, challenges, and opportunities. Leveraging that discussion as the foundation for the user experience and visual design for the site, we collaborated through build, launch, and post-launch enhancements to craft a bold, new platform. As a home for wide-reaching influence, the site’s speed and ease of scaling is designed to match the pace and magnitude of Bezos Earth Fund’s giving.

Read the Case Study

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What We’re Up To

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We explored the healthcare provider finder experience and provided ideas for how to lessen the effort (and stress) of the patient, yet provide more personalized results.

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Product Strategy Director Josh Korr recently switched eco-friendly toilet paper brands. In his latest article, he explains why – through a product strategy lens.

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6 Things We Look for When Estimating a Website Project by VP of Client Strategy Zach Robbins outlines how we determine what makes a website more or less complex to design and build.

AI Exploration

How could AI change group meal orders? A Viget team explored the possibilities for removing the hassle and improving user controls.

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We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.

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