Middle School Marketing: Gaming Is Growing

This month's Middle School Marketing we set out to talk about geo-based marketing, but instead found ourselves discussing gaming and its long term viability. 

One thing is certain: gaming isn't going anywhere. In fact, it's growing and it's growing fast. And it's not just black-t-shirt-and-square-rimmed-glasses-wearing-with-dirty-facial-hair-stuck-in-their-mom's-basement-playing-WOW nerds. Gaming is invading reality, and everyone is playing:

Not only is gaming not going anywhere; you can expect to see elements of gaming incorporated into just about everything - or so says Jesse Schell, owner of Schell Games and Professor of Entertainment Technology at Carnegie Mellon University. In his talk, "Is Your Life Just One Big RPG - Design Outside The Box" at the 2010 DICE Summit, Jesse hypothesizes that beyond the fun element of gaming, it's actually the psychology behind gaming that makes it so appealing. 

Here's Jesse's talk broken into three parts, and it is absolutely incredible. It is worth the 25 minutes, I promise (thanks to Nicholas for this find): 

Josh Chambers

Posted in Article Category: #Strategy