Opower
Viget and Opower came together to re-imagine Opower.com, which was a mature site that didn't accurately reflect the start-up’s accelerated success and lead positioning in the energy efficiency industry. The relaunch not only sought to modernize Opower’s online stance, but it also set out to tell a more compelling and digestible story about the company and its products. With a particular focus on content strategy and page architecture, accompanied by compelling visual cues and styles, Viget crafted a cogent narrative that makes the company more accessible to everyone and better positioned to continue pioneering the energy efficiency industry.
What We Did:
User experience design & content strategy to effectively answer “What is Opower?” and surface the company and culture behind Pluggie.
Visual design to broaden the brand, capture attention, and distill complex topics into understandable stories.
Custom development to create a bespoke, scalable content management system in Ruby on Rails.
Feature development to allow users to finally answer the question: Are You Opowered?
More, I Say!
