NG: Glimpse
National Geographic Glimpse allows users to share stories from their global travels. Its goal is to help readers understand and care about other cultures -- changing the way young Americans think about the overseas experience and challenging them to explore real life abroad. When Glimpse asked for new interactive features and a dynamic design targeting its core audience, Viget was excited to help. We prioritized and organized site content and features through thorough user experience research and deliverables, and we created a striking new design direction that extended the brand.
What We Did:
Concept model to demonstrate relationships among site content
User flows to illustrate how steps in the process fit together from the typical user perspective
Wireframes to define the layout and structure of the interface and describe key interactions
Mood boards to explore visual design concepts
Design comps to recommend a look that generates impact and encourages action
More, I Say!
