Epic Games: Unreal Technology
Epic Games, a video game technology giant, tapped Viget for a much-needed boost to the marketing site for Unreal Technology. Unreal is the industry-leading, cross-platform game engine that was highlighted by Steve Jobs during the iPhone 4 launch. To better tell Unreal Engine's story and inspire potential customers to engage with Epic, Viget focused on strategic user experience and visual design that emphasized product success stories and state-of-the-art features. After creating innovative mood boards to set the visual tone, we brought the page layouts to life with polished visual designs that simulate the video game experience and emphasize Unreal's powerful imagery. Then, our front-end development team built out the design templates to exact specifications and handed them off to the client for back-end and content integration. In the first month after launch, the Unreal Engine site is already at the top of its game -- with a 179% increase in page views, significant increases in average time on site and average number of pages per visit, and a 25% drop in bounce rate.
What We Did:
Mood boards, influenced by the latest industry trends and technology, to determine the most effective visual direction
User experience research and design, organizing content to support both user and business goals
Visual design that lives up to Unreal's high standards and showcases powerful visual assets
Front-end development, accurately and efficiently building out designs and delivering easy-to-integrate files
More, I Say!
I have to say it looks amazing and behaves wonderfully. I know everyone put a lot of work into this and I just wanted to send a congratulations on a job well done to you and your teams. -Ian Thomas, Senior Web Developer