Choice Hotels International
Choice Hotels International needed a new online look to showcase its many brands, such as Comfort Inn, Quality Inn, and Clarion. It also needed to overhaul its hotel selection and checkout processes. We started our partnership with Choice through a small design engagement with Choice Canada. Next, we kicked it up a notch and worked with Choice Scandinavia to deliver not only design comps but also wireframes, user flows, and build-out. Most recently, Choice brought us on board to do thorough international user research and create a global design for all of Choice Europe and Australia. We are particularly proud of this engagement as it took full advantage of our thoughtful design process, leveraged Viget's capacity to do extensive user research, and encouraged significant collaboration with the client’s development team. Choice reports off-the-charts success with the new sites. We’re ecstatic!
What We Did:
User research, including web-based surveys on the old site and surveys with Choice employees
Usability testing of an interactive prototype, and accompanying user interviews, in five countries
Wireframes, thoroughly annotated to communicate all details of planned functionality
Design comps of key pages, including the hotel search, selection, and booking pages
Build-out of all approved comps and several secondary pages to ensure a consistent user experience
More, I Say!
