Choice Hotels International
Choice Hotels International needed a new look online to showcase its many brands such as Comfort Inn, Quality Inn, and Clarion. They also needed to overhaul their hotel selection and checkout processes. We enjoyed a progressive involvement with Choice. Initially, we did a small design-only engagement with Choice Canada. Next, we engaged with Choice Scandinavia, this time providing more than just design comps; we delivered wireframes, user flows, and build-out as well. Most recently, Choice brought us on board to do thorough international user research that enabled us to create a global design for all of Choice Europe and Australia. We are particularly proud of this engagement as it took full advantage of our thoughtful design process, leveraged Viget's capacity to do extensive user research, and encouraged significant collaboration with the client’s development team.
Choice reports off-the-charts success with the new sites. We’re ecstatic!
What We Did:
- User research, including web-based surveys on the old site and surveys with Choice customer service representatives.
- Usability testing of an interactive prototype and accompanying user interviews in five different countries.
- Wireframes, thoroughly annotated to get across all the details of our planned functionality.
- Design comps of key pages, including the hotel search, selection, and booking pages.
- Design build-out of all our approved comps and several secondary pages to ensure a consistent user experience throughout the site.
More, I Say!
