Marketing
What We Do
We know that a high-impact, engaging web site is the foundation for any online marketing activity. But we also know that a web site alone does not ensure online success.
We believe that effective online marketing starts with understanding your audience - what matters to them and why they engage with a certain product or service. We develop meaningful core messages that resonate with customers, and identify where they are spending their time on the web in order to best reach them.
On the web, just about everything is measurable and trackable. At Viget, our projects start by establishing baseline and success metrics so we can measure the results of our efforts. We like to test what we design and build, comparing actual data to pre-defined business goals and metrics.
How we do it:
At Viget we approach online marketing in three phases:
- Planning – We start with research, in order to gain an understanding of our clients’ core marketing needs and identify success metrics.
- Implementation – We execute campaigns by coupling creative, customized tactics with the latest technological tools.
- Measurement – Finally, we measure against the pre-defined baseline success metrics to optimize marketing efforts and maximize ROI. Training and consulting services are also offered.
Recent Clients
Each engagement is unique. Our services include everything from creating and managing campaigns targeting millions of prospects to providing clients training on Google Analytics or Google AdWords to manage campaigns themselves. Oh, and as a Google Analytics Authorized Consultant, our team is capable of supporting complex implementations, including advanced segmentation and highly customized reports.
From our Marketing Blog »
Why Viget?
We view the web holistically, providing well-rounded expertise beyond marketing. Read more about User Experience, Design, and Development.
Talk To Us
Drop us line if you’re interested in working with us or just have a question.