Viget Labs - We Build Web Business

Search Engine Marketing

As the Internet grows in popularity, it is more important than ever that your web site ranks highly in search engines. In the “old days,” if companies wanted their businesses discovered, they would place an ad in the Yellow Pages. Today, however, many would argue that a web presence is critical if you want your business found. Often, a web site is the first look into your business and culture. Chances are, the majority of visitors to your site got there via search engines – by either clicking on a paid or organic listing. Perhaps more notable, visitors who find you through search are actively seeking your product or service, meaning they’re pre-qualified as valuable prospects.

At Viget, it’s our job to make sure your site is not only found, but that visitors take action once they land on your site. Our SEM services consist of three distinct but related practice areas:

• Search Engine Optimization (SEO) – Whether you need an audit of your existing web site or market analysis to find target keywords, we have the knowledge to help you improve your organic rankings. We help clients with link-building strategies, content optimization, and general best practices to ensure their sites ranks for the terms that matter most.
• Pay-Per-Click Advertising (PPC) – The most targeted advertising medium in the world is both cost-effective and customizable to any industry, any market, and any budget level. Work with our team of PPC advertising experts to find the keywords with the best returns, create and optimize campaigns and landing pages to improve conversions, and track your progress on a weekly basis.
• Link and Display Advertising – Our team researches and secures placements in the online media venues that deliver qualified site traffic and build link equity for SEO —from well-known directory listings to large network buys. Just like with PPC, our goal is always Return On Ad Spend (ROAS) versus elusive impressions or page views.

Our search engine marketing efforts not only result in folks finding you online, but an increase of high-value traffic via natural and paid search.

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