Your MOM Makes Websites
No she doesn’t, well… maybe she does (I know assuming makes an ASS out of U and Me) BUT… the likelihood that you are beyond the age of 25 and your mom truly has a grasp on what you do, exactly, is pretty slim. I have spent a remarkable number of hours explaining blogging to my mother to no avail. But it’s not nearly as fun as watching my mom’s face as my sister described her top 10 MySpace friends during my father’s birthday dinner. Neither of these two conversations held a match to my 89-year-old grandmother inquiring about my occupation ... a woman who is as sharp as a tack but has never even touched the mouse of a computer. I struggled to compare the Internet to TV and advertising and newspapers—even books—and yet I feel as though I still fell horribly short.
I ask: How do YOU describe what you do on the Internet to someone who has no concept of it?
At the wedding, my sister basically asked me if I made MySpace layouts. “Like, with that code you have to put into the header? You can make that code?”
I think I just had an idea for a Viget side business…
Don’t laugh, but I have had to design/build a MySpace layout for a client before (previous job situation). A valuable skill that I should probably add to my LinkedIn Resumé
When it’s someone in the grandparent-or-older age bracket, I just hold up a newspaper and tell them that what I do is kind of like that, except I make it pretty.:-)
Being a designer / developer hybrid I always fall back on “I make things” and add “on the internet” if the person knows what that is.
I’ve run into this situation a few times! Normally if someone w/ no concept of the internet asks what I do, I just tell them that I work w/ computers. If they have a bit more knowledge, I’ll add that I work w/ computers to make websites look cool and so on.
I’ve found that the less detail I give, the more it saves me from spending countless hours explaining and going crazy.
My mother is one of the least web-savvy individuals I know, so I certainly have experienced this to some extent. Despite the intense frustration that discussing the process or final product causes, the feeling I get when I know that my mother understands eclipses the drudgery of the prior two hour phone conversation. Since all of my grandparents passed away before I really began high school, I always have been curious about how people communicate with older adults about technology.
More and more I find myself repeating an explanation I heard from someone else: “I make the Internet.”
I’m a Peace Corps volunteer in the Dominican Republic and one of my projects here is to build a website for a Dominican NGO/development group in Jarabacoa. Well, I have to explain everything all the time to everyone in our organization because they have to understand it all and be able to update it when I leave and know why they are paying such and such bill and so on. I usually start by saying that the website is like a store or newspaper that comes out the television (of sorts) and then I talk about how the web page is also like a person and it has to rent a house (hosting) and have an address in the phone book (domain) and so on… the photos are the clothes in the closet… oh sometimes I even draw a picture… All in Spanish, which I am just barely proficient at!!
I get weird faces all the time when I talk about web DESIGN because I think lots of people just think it’s the same as going into the Blogger settings to change some colors (can’t anyone “design” a website?)
This answer seems to work for most people: “I’m like an architect and interior designer. I plan and implement the way a web ‘home’ is built and laid out, and then I arrange the ‘living space’ to be most efficient for the people who will use it. Then I hand it off to a ‘contractor’ (or developer) to implement my plans.”
@Steve Love: I like it. It’s kind of like saying, “I’ve reached the end of the Internet.”
I have a hard time describing what I do because I work in a small marketing firm where I do all sorts of things. Build web sites, sure. Maintain them, sure. Research a topic for a client, sure. Look up obscure things and learn them for an obscure need for some obscure client, you betcha. And more, but I can’t even remember everything I do or have done. So I usually fall back on, “I build web sites.” Except that statement is to people who would generally understand the Internet. For less savvy people, I don’t know, can’t recall a time when I’ve had to explain it to them. (Maybe I avoid it?)
I basically told my grandmother that websites were like her favorite gardening magazines. The table of contents lets you go to different parts of the site, without having to flip a bunch of pages to get to it.
I don’t know if it worked, but she looked slightly less confused than before she asked - slightly.
@Steve Love If only I could get away with saying “I make the internet” without my family thinking I was being a smart-ass . I like it though.. I mean we all really DO make the internet.
@Claudette Banda & @ Shawn S Both explanations Rock! If only I could figure out a way to combine them and still pull it off smoothly.... Magazines that pay rent… Hmmmmm. Let me stew on this for a while and I will see what I can come up with ...
I like to tell people “I make the internet pretty” or “I make the internet work” even though I’m not a designer, both are somewhat applicable I think because as a front-end developer you’re taking what someone has made in Photoshop [or Fireworks, though why anyone uses it for layouts is beyond me] and actually make it into something that is usable to a bajillion and a half people.
If they ask more I tell them that I’m the person who makes a pretty picture into something you click on and see things happen.
I start off by telling people that I help businesses communicate to their customers. Ideally there is a message that is being transmitted, so I help craft that message and have it make sense and meaning to the people that it’s intended for.
After which the reply is normally.
“Do you use a computer?”
“Yes.” *thinking–yes...but it’s just the tool I use! My freakin’ mechanic uses a computer. Everybody uses a computer.
PS - this is a beautiful blog :) Love the author headshots.
I personally enjoy talking with people about my occupation since most peoples eyes will glaze over after about 5 minutes.
Enjoying the typo and colors guys!
You know, I think we’re looking at the problem wrong: I find lately I have less and less trouble explaining the web/internet to folks because in many ways it is not different from traditional media. We’ve had “blogs” for many decades now, only we used to call them “columns” and you could read them once a week in your local paper. So I tell people I’m a publisher and designer—the fact that the web is the medium is essentially an unnecessary aside, since the basic principles of those disciplines are the same regardless. Problem solved.
You may also enjoy some more thoughts on the matter.
My grandma thinks of anything on the internet as ‘computer stuff’. As if it were some small category that didn’t entail much at all. Whether it be designing an important website, managing contacts and events, or buying new dishes it’s all the same…
“Oh he’s on the couch doing computer stuff.”
Don’t bother with the specifics, just tell them you work in an office with interesting people an how your cube-mate is learning to solve the rubiks cube.
They’re probably too old too give a shite anyway ;)
Its pretty easy actually. I managed to explain it to my 78 year old grandmother with amazing 1 minute.
Internet - consider it like looking glass what can look to many places and trough obstacles, you just have to open window :-) computer=window.
Blog - personal newspaper.
She understood. Or at least she pretended understanding.
(I’m pretty sure she understood)
I’ve explained my mother with newspaper example. And some TV as well. Showed the layout and typography of newspaper’s page, put there some screen sizes of TV and explained a little about different TVs (browsers). So together I think it was pretty clear.
Great article. Too original :)
My mom knows what Google is, so is not so hard to explain to her what websites are. But I like the most how she says “webdesign”. We are romanians, so it sounds like [oeb-dizain].. Oh, did I say abot Google? This one sound like [gugle]
I don’t konw,It’s so far for me.maybe!
@iuliux
Oh that is one thing my mother does identify with… Google. Though she does not really understand what google does, she saw a feature on TV (on Dateline or 60 minutes or something) talking about how awesome it is to work for Google. She identifies Google with slides, scooters, and free lunches. I made sure to bring her back a Google T-Shirt from SXSW last year, it was the first time I could tell her I got something cool at SXSW and she really thought it was.
Good article. It’s a good thing that parents are exploring the internet. But I’m always the one who has to fix the problems.
Wow, I guess I have it easy when in regards to my family - my mom is a designer (although mostly retired now, and only does print work). My problem is that I am the only employee for a photography/illustration studio, and I do a little bit of everything. Website design/development, illustration, general design, photo retouching, video editing… The list goes on.
I have no idea what to say to people when they ask me what I do, since most people want a simple or straight-forward answer.
Well, You got of easy, as I’m in a 3rd world country trying to explain to one generation older what is that I do, they still think I’m just playing around because they see the internet and computers as a unfolded mystery.
The worst thing is when you get the “What is this ‘internets’? Where can I buy one?” =.= And when you try to explain, they go, “Stop going on about cyberspace and virtual reality! Just tell me how much this ‘internets’ costs!”
I’m in computers.
As a software engineer/programmer/developer… I simply tell them “I’m the guy behind the scenes that teaches computers to actually do the stuff you want it to.”
I’f I’m frustrated, I’ll just say that I work with computers! :)
At 41, as an “old enough to be a grandma” web designer and developer, I found this article to be annoyingly condescending. Perhaps it’s because my 24 year old friend, who recently graduated from design school, just emailed me asking yet another question about how to fix a problem with a site she’s working on. She could have looked up the answer on the internets, as I’ve had to do so many times… but why bother lifting a finger to research something when you have a friend who knows CSS inside and out?
My daughter is 17, has had numerous computer classes, but still hasn’t progressed past Facebook. My friends in the “outside world” have no clue about how to build a website, regardless of their age. To them, what I do is dark and mystical.
When I was in high school, I learned BASIC on a TRS-80. Look that up if you don’t know what I’m talking about. My SO, who is also 41, has been writing software since he was in high school. Most of our computer-literate friends and co-workers are over 35. I guess we had to really learn how to do this, because Dreamweaver didn’t exist “back then”.
As I get older, I get more sensitive to young people laughing at us “old people” because they’re so much smarter than we are. I don’t think there’s anything a young person could try to talk to me about that I couldn’t understand, unless it’s mainstream radio. I only listen to indie. I have to say I can’t understand why people listen to Beyonce.
Well, at least I’ve proven my senility by putting an extra “T” in “http”.
@Michelle
My post was written from my own personal experiences, I would LOVE LOVE LOVE it, if the family I refer to in this post had an interest in the web like you do. I wrote the post because I have shared my personal accounts with others and bonded over similar experiences.
It must be fantastic that you can talk with your daughter about the web, even if it is just Facebook.. which I still can not even chat with my mother about. On that note… I recently spoke to a group of college-age students who also seemed to only relate when I brought up the word “Facebook”. My post is targeted more at Web Designers than just “any young person”.
Thanks for your response, I really enjoy hearing from different perspectives!
@Michelle:
41 isn’t old… 41 is the new 29, or so I hear.
In any event, I don’t think that you can make the claim that you’re in the majority. As Samantha was saying, the odds that the older person you’re talking to about the internet is as clued as you are gets relatively slim. Slim doesn’t mean non-existent, it just means slim.
Of course, this may be a function of time. As time goes on, today’s 25 year olds will become tomorrow’s 50 year olds, and they may prove to be more savvy than today’s 50 year olds. On the other hand, something might come along and blow the computer and the internet away, and those 50 year olds may be just as befuddled by those changes as much of the baby boomer generation is today.
And you do make a good point—there are plenty of 25 year olds today who are completely befuddled by technology.
But I’d suggest that the 80/20 rule, which we use a lot when working online, when applied to the population able to successfully produce content of any significant sort online, is reversed when shifted from 20-somethings to 50-somethings. That is to say that 80% of 20-somethings can successfully create content online, while 80% of 50-somethings can’t.
And when you’re a 20-something working on websites that highlight features around user-generated content, that means there’s an 80% chance that your mom has no clue what you do.
Give the younger folks a break—20-somethings accept the term “young and stupid” (as frequently uttered by 50-somethings) with respect to almost everything in life: relationships, personal finance, etc. This is perhaps the one area where that term is flatly wrong.
My mom is a doctor and she works at a hospital, so in order to explain where a website is hosted I explain her how works a server and I had to compare every floor and areas of the hospital to hardrives, folders, user accounts etc. Then to explain how the computer works for me I explain how every doctor instrument (or whatever) works for her.
It took a while but it works and also was funny to do.
WHAT THE HECK IS THE INTERNET!
Wow, I got the opposite problem. I’m a graphic designer with a focus on print. When I’m looking for jobs, however, well-meaning friends and family always send me links for a “UI-Developer”, “Web Designer”, or “Java"-something. I try to tell them I don’t know web code, and I don’t design for the web, but it’s hard for them to grasp, especially because I am on the computer all day long and everything that has to do with design and computers at the same time must equal web, right? :)
PS- My parents, who are in their 60’s now, were programmers 30-40 years ago, so in reality they probably know more about coding than I do. “Remeber when monitors were invented? Har har har!”
first thing.. lovely blog. v nice design & great colors!
i am from an art college & when i tell people about it they look at me with admiration. Then when i tell them i work as a website designer that expression changes. it seems like—hey you learnt something imp & now now yu wasting it! I really wonder why they wud think that!
I should photograph people’s expressions when I tell them what I do at university. Regardless of age everyone seems stumped when I say ‘design for interactive media’. I always have to quickly add that it’s a form of web design.
When that doesn’t suffice I tell them that I conceptualise and design spaces created to encourage communication and interaction.
I think Natalie’s comment up there is spot on. I sometimes call web design ‘furnishing’ a digital space as well.
I relate to this, and had to chuckle.
I just had my father, whom is getting fairly good at the web and internet, ask what site really is, and how its gets from design to code.
Well anyway, I haven’t tried to explain the internet, well myspace and blogging to my grandmother who just barely got the idea down on basic internet and email.
Will just keep it this way…
I’m nearly 60 years old and have been designing/developing websites now for 12 years. I taught my father how to use the internet, and he had fun with it right up until his death at 80 a couple of years ago. My husband is nearly 70, and although he doesn’t always know the precise terminology, he definitely understands how the internet works. In fact, I’ve never had any trouble at all explaining what I do for a living. People may not understand all the technology, but they seem to understand the reality of the web/internet just fine.
Just last week I attended a major web conference in Montreal, and I would venture to say that at least 50% of the web professionals I saw there were well over 45. I think it is entirely possibly that all you 20-somethings are underestimating the understanding and participation of us older folks. :>)
Wow, I can relate to your post! I put on a presentation at a entrepreneur class for rural businesses on web design and marketing. I could tell I lost them all about 10 minutes into it. By the time I got into explaining AdSense and AdWords and PPC advertising, CTR, EPC, CPC, etc, I felt like I wasn’t even speaking english. I didn’t even start into affiliate marketing, because how do you explain to someone how you make money online by not really selling anything??
My worse experience some time ago was an under 40 client who wanted a web searchable database but didn’t know what the “web” was, nor the concept of searchable and neither the idea of a database as she asked me if she had a database before her when I sent her the first homepage image.
I think that it actually depends on people to understand the concepts and the ideas of the internet. Some, who are more open minded, disregarding age, will grab it at the very first go while others will have to plod through it to understand… or not.
It’s very difficult to describe it? I just always mention a little bit of all. Websites, sales, traffic. :-)
Affiliate marketing doesn’t depend on the web - you can just say that you market other people’s products and take a cut for any you sell.
To explain the internet part, I guess I’d go back to basics and say something along the lines that I design multi-page documents detailing companies, with buttons to do things like buy products and forms to do things like contact the company, that people can find on their computer much like they use the yellow pages. The documents are colourful and graphical such that they look kind of like ads.
this is a great site for your mom
http://stuffididlastnight.com
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Not a bad attempt, however now you will need a tutorial called “getting rid of the blurries”.
Still leaves us with a noticeable edge blur. I wonder if there is any…
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