PSFK just launched its Good Brands Report 2009. It’s a quick read and worth checking out. While there are a number of common traits shared by the Good Brands who made the report, I found this one particularly fascinating:

Of the top 100 largest advertising spenders in 2008, none of them made it onto this list.

You can read the full back-story and download the report here (it's worth it) as well as enjoy the report below (if you have any issues viewing it, you can check it out directly from SlidShare as well).