Introducing Me and “Under the Hood”
So… I’ve been busy my first month at Viget. As the new marketing services director, I’ve spent a lot of time learning from colleagues, meeting new people, redefining our marketing services, and working with a wide range of clients. Like everyone else, I wish there were more hours in the day. There’s always someone else I could call, an email I could have sent, a blog post to write, or cool tool to check out.
One of the many things I’ve learned this past month is if you’ve got something to say, blog. So in talking with the team, we decided to continue sharing what we’re learning in a more regular format. It’s about giving other online marketers a peek at what’s working (and what’s not), and our take on "why." We’re calling it “Under The Hood” because, just like any well-maintained car, there’s a certain amount of maintenance required for true marketing success. And good marketers will tell you there’s always an opportunity for some fine tuning and performance enhancements.
What makes this different from other online marketing blog, agency, or self-appointed expert who share vast amount of knowledge or expertise? Viget has a different history and approach to marketing, which means we bring a unique perspective. Sometimes that makes us unconventional and innovative. Sometimes that makes us naive and misguided. Regardless, we’re always honest and we believe in sharing. So, here’s a little “Under The Hood” to start:
Unlike a lot of online marketing shops, Viget is rooted in software development. It’s the late 1990’s concept of two guys (and a gal) in a garage. Nearly 10 years later, our business has evolved—just like the Internet—but it’s our past that has influenced who we’ve become and where we’re going. Like my mom always says, “Don’t forget your roots.” And Viget hasn’t.
- Online marketing won’t do you any good if you’re sending folks to a busted web site where they have a bad experience. They’ll leave. They won’t click-through, purchase, or sign up for anything.
- To stay ahead of the ever-changing online environment, you must embrace change. Technology is your friend. Don’t run; engage.
- Just like our technical teams embrace Agile development, our marketing team subscribes to the belief that marketing solutions should be collaborative, flexible, and adaptable. And of course, measurable.
I’m committed to fine-tuning our marketing efforts and to sharing what we learn along our journey with those who want to listen. I’m hoping it will be a fun ride and something we’ll all benefit from.
p.s. I’m also committed to shorter blog posts.
Welcome! I look forward to getting to know each other.
Good post - enjoyed the read. Congrats on moving to Viget.
I agree with every aspect of your post, and what’s even more interesting is that yesterday (same day you posted this) I put up a post about the importance of having a good site to push people to: http://www.newmediacampaigns.com/page/importance-of-well-designed-website.
I’ve experienced the exact same thing as you have in that so many people have terrible sites, yet they still insist on spending their precious ad dollars to drive people to the site. It’s a totally self-defeating concept...let me spend all of this money and convince a qualified lead to check out my site, just to embarrass myself by having a poorly designed site. Makes no sense to me!
Since we seem to think alike, I look forward to reading more of your posts!
I’ve been benchmarking Viget’s blogs and main sites for the past two months. As far as the web goes Viget seems to be an amazing company on all levels. The blogs are great both in design and content. Please consider sending me over any new work Viget does at moluv.com.
Thanks for the warm welcome.
@Justin Thorpe - Ditto.
@Clay - Thanks for forwarding your post. Enjoyed it and agree, agree, agree. I don’t get how folks can spend a ton on marketing only to send people to a site with bad or old content, and busted links. It just doesn’t make sense.
@Mo - Thanks for the company, blog and design props. I’m enjoying every minute here, soaking up knowledge from all around me. I’ll forward your info to our design team.
Congrats on the job. Marketing can seem hard, but it’s very, very interesting as well.
Excellent content - as you always provide and inspires me to come again and again. You are on my RSS reader now so I can read more from you down the road.
By the way, there is one more valuable resource I’d like to share with others readers. It’s called GetMoreBuyers.com.
Trust me, it worked for me and I am sure IT WILL work for you.
Discover 10 killer strategies for building a list of buyers who scramble to take out their wallets whenever you send an email. Click on the link below.
http://www.clickaudit.com/goto/?137867
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