We have lots of clients asking for Search Engine Optimization.  I wish I had had magic search engine ranking powers; but there isn’t a silver bullet to ranking in search engines. 

SEOspace had a fantastic post on the value of In-Bound Linking Vs. On-Page SEO.  I liked this article for two reasons:
1. It defined some of the process necessary to rank in search engines. 
2. It highlights the symbiosis of In-Bound Linking and On-Page SEO

Check out the post here.