Analytics
Hey Facebook Lexicon, Track This: Disappointment
I recently posted about Facebook’s new chat feature and white paper, and while I debated writing yet another Facebook post, this new feature is just too good to pass up.
Social media platforms are beginning to realize the need for statistical validation. In other words, people need to see some numbers to back up the buzz. Awhile ago, I mentioned YouTube Analytics. Now, Facebook brings you the Facebook Lexicon. Facebook Lexicon allows you to search for keywords that have been posted on Walls--be it a profile, group or page Wall. The details of exactly how it measure’s can be found here; but suffice it to say that it missed the mark.
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Sweet Greasemonkey Script for Google Analytics
In my nerddom, I recently discovered a Greasemonkey script for Google Analytics that is really, really cool. The folks over at Juice Analytics built this clever little snippet that allows for some advanced Google Analytics segmentation.
I recommend just reading Juice’s post on this. But, in summation it basically shows you the last three days worth of new referral links, plus any referrals in the last three days that have increased or decreased by 50%. It does the same thing for your keyword report. And...does all this with the click of a button. It’s really pretty amazing.
One of the reasons I love working at Viget, is because we really are a one-stop web shop. In other words, when I have a design or development question, I have some really incredible people just steps away that can answer my questions. Trace, being the smart chap that he is decided to ask Ben if we could take this script and tweak it a bit to work for the Network Locations report. Because Ben is a genius, it took him about 60 seconds and we now have another really great script...and you can download it if you like.
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YouTube Analytics Is Here
For social media marketers, one of the challenges has always been metrics. How do you measure success? While we at Viget have a secret sauce of our own for such things; the social media industry is still not as data driven as some would like.
Recognizing this criticism of social media and all things viral, YouTube has just unveiled YouTube Insight.
In their own words:
Finally, we have some answers. Today we’re releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.
In the same way Feedburner’s internal analytics have made it an invaluable for anyone with an RSS feed and essentially crushed the competition; YouTube Insight will further distance YouTube from their online video competitors.
Check out a screenshot of the interface.
Well done YouTube. Well done Google Analytics.
0 Visitors in Google Analytics Bug
If you have looked in your Google Analytics report for March 26 and see visits tracking properly and yet 0 visitors, you are not alone.
This is a bug in Google Analytics, and while we are waiting on a response from Google, we expect this issue to be fixed promptly. All other data tracking seems to be unaffected, so hold tight and we will update you when we hear something.
Update-
In an effort to improve processing time, we’re now able to refresh most data much quicker (within 1-3 hours vs. 4-24 hours), however unique visitor counts are currently updated later in the day in order to account for return visitors. As a result, throughout the day, you might see 0 reported for unique visitors. This is not a data error! just a delay in reporting for unique visitor counts. This should improve within the next few weeks with the goal that unique visitor counts will be updated more regularly throughout the day.
Talk, Analytics. Talk!
“The nice thing about Web Analytics is that the data doesn’t lie.”
Have you ever heard someone say that? Have you ever thought that yourself? Well, that’s not entirely true. Sure the data itself is objective, but it’s the subjectivity of the viewer that dictates how ‘truthful’ Web Analytics really is.
You have a choice. You can:
Allow Web Analytics to dictate your actions; or,
Allow your actions to dictate how you use Web Analytics.
What do I mean?