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2009

July

• Clever Photographic Advertisements

June

• What can the New AdWords Interface Search Query Report do for You?

• Branded Utility - The (Already Happening) Future of Marketing

• Middle School Marketing Recap: Is Twitter the Ultimate Emotional Branding Tool?

• Supposedly Dismal Twitter Statistics Actually Indicate Strength

• BlogPotomac: Key Takeaways

• Bing! Generates Buzz but Doesn’t Deliver

May

• Middle School Marketing Recap: The State of Email Marketing

• Google Analytics Training - June 11, 2009

• Nifty Little Analytics Tool

• Search Behavior Proves Humans Are Just Weird

April

• Google Analytics API Now Open For Business

• Google Integrates Twitter into AdSense with Turbo Tax

• Finding the Perfect Match Type

• Google Analytics Training at Viget HQ

March

• Middle School Marketing Recap: Interest-Based Advertising

• Timeless Marketing & Advertising

• Under the Hood: Measuring Purchase Intent of PPC Traffic In Google Analytics

• Link and Display Advertising Research Tools

• New Technologies That Blow My Mind

• SWYN - Email Sharing Via Social Media

February

• Why Anonymity is a Problem and How Facebook Connect Can Help

• Middle School Marketing: Old School vs. New School PR

• How To Track Internal Links as Goals in Google Analytics

• Email Newsletters - Personality and Best Practices

• The Great H1 Debate

January

• Crafting the Digital Brand: Social Media’s Role in Brand-Building

• (Good) Banners + Microsite = Effective

• Intro and Landing Page Best Practices

• Middle School Marketing Recap: Marketing in a Recession

• Kraft Foods’ iPhone App Delivers

• 10 Great SEO Tools and Resources

• My Social Media Toolbox for 2009

2008

December

• Merry Christmas! Social Media for Social Good

• Measuring Blogs Success - Part 1: The Basics, Goals & Visitors

• Facebook Connect Gives Digital Marketers Huge Opportunity in 2009

• Middle School Marketing - Reflections & Predictions

• Social Media Club DC Recap

• Getting Started with Widgets

November

• Middle School Marketing: One Big Idea, Many Fragmented Markets

• Hooked on Google Analytics

• Social Media Marketing Presentation - Women In Technology

• Digital Marketing Lessons from the Obama Campaign

• Under The Hood - Martin Sexton Gets Social

• Google Analytics Just Got WAY Better - API, Segments & Reports

October

• Build Email Relationships, Not Spam Lists

• Making the Commitment at Middle School Marketing

• Social Expectations - Consumers are Looking for Better Interaction

September

• Introducing Me and “Under the Hood”

• Web 2.0 Expo: Customer Service is the New Marketing

• Middle School Marketing - Social Monitoring

• Corporate Blogging Tip

• Cultivating Brands in a Digital World

August

• “If It’s Being Discussed, It’s Marketing” & Case Studies from ad:tech

• Nike’s Branded Storytelling

• Social Tools Transform the Workplace

• Blending Creativity and Technology in Digital Marketing at AdTech

July

• ad:tech Chicago Here We Come!

• Reporting on the Best and Worst of Online Communities

• Middle School Marketing Talks Twitter, Strategy and Twin Tech

• How To Track Internal Links in Google Analytics

• Google is Indexing Flash: Hooray for SEO!

June

• Does Google Ad Planner = Privacy Concerns?

• Social Banner Ads Continue to Frustrate

• The Word of Mouth Manual

• iPhone Helps Turn Marketers into Problem-Solvers

• Google and Yahoo! Join PPC Forces

• Catch BlogPotomac Live!

• Google Optimizer Website Workout

• Our First “Middle School” Marketing Gathering

• Weezer Gets It

• Market Like You Mean It

May

• Southwest Airlines Knows Me. I’m Kind of a Big Deal

• Enthusiasm Wins

• Linking Web Buzz to MINI Sales

• MINI’s Website Makes Me Want a MINI

• Marketing To Avoid Decision Paralysis

• Google to Unveil Friend Connect Tonight

• Liars! Why Talking to Your Customers Is So Important

• Blog + Email = Success

April

• Wrestling with Big, Old Lists

• YackTrack Tackles Distributed Conversations

• Hey Facebook Lexicon, Track This: Disappointment

• Sweet Greasemonkey Script for Google Analytics

• The Value of Branded Utilities

• Facebook Making Another Big Push

• CNN Proudly Works with Fans to Promote MSNBC

• Stop Shouting At Me!

• Potomac Tech Wire Internet Outlook ‘08 Recap

• Is it Possible to Blog Too Much?

• “Blog It Out” - The Confusion of Digital Marketing

• Getting Social With Big Brands

• Google Isn’t Floundering

• Social Influencers Can Be Anyone, Anywhere

• YouTube Analytics Is Here

• Efficient PPC: A Must Have Tool

March

• Intel Gets Social with ITopia

• Get Over Your Fear

• Hockey is Sustainable

• 0 Visitors in Google Analytics Bug