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2008

July

• Reporting on the Best and Worst of Online Communities

• Middle School Marketing Talks Twitter, Strategy and Twin Tech

• How To Track Internal Links in Google Analytics

• Google is Indexing Flash: Hooray for SEO!

June

• Does Google Ad Planner = Privacy Concerns?

• Social Banner Ads Continue to Frustrate

• The Word of Mouth Manual

• iPhone Helps Turn Marketers into Problem-Solvers

• Google and Yahoo! Join PPC Forces

• Catch BlogPotomac Live!

• Google Optimizer Website Workout

• Our First “Middle School” Marketing Gathering

• Weezer Gets It

• Market Like You Mean It

May

• Southwest Airlines Knows Me. I’m Kind of a Big Deal

• Enthusiasm Wins

• Linking Web Buzz to MINI Sales

• MINI’s Website Makes Me Want a MINI

• Marketing To Avoid Decision Paralysis

• Google to Unveil Friend Connect Tonight

• Liars! Why Talking to Your Customers Is So Important

• Blog + Email = Success

April

• Wrestling with Big, Old Lists

• YackTrack Tackles Distributed Conversations

• Hey Facebook Lexicon, Track This: Disappointment

• Sweet Greasemonkey Script for Google Analytics

• The Value of Branded Utilities

• Facebook Making Another Big Push

• CNN Proudly Works with Fans to Promote MSNBC

• Stop Shouting At Me!

• Potomac Tech Wire Internet Outlook ‘08 Recap

• Is it Possible to Blog Too Much?

• “Blog It Out” - The Confusion of Digital Marketing

• Getting Social With Big Brands

• Google Isn’t Floundering

• Social Influencers Can Be Anyone, Anywhere

• YouTube Analytics Is Here

• Efficient PPC: A Must Have Tool

March

• Intel Gets Social with ITopia

• Get Over Your Fear

• Hockey is Sustainable

• 0 Visitors in Google Analytics Bug

• You Talk, Chrysler Listens

• Data Sharing and Privacy Concerns

• In-Bound Linking Vs. On-Page SEO

• What Are You Doing With Your Five Seconds?

• Digital Conversations Find New Outlets

• Starbucks Brews a Social Media Strategy

• Talk, Analytics. Talk!

• The Convergence of Product and Marketing

• Persistent Marketing

• Leveraging Social Media to Succeed in the Recession

• Relational Marketing Is the Future

• Hulu Sacrifices Distribution for Destination

• Who Cares About Web Analytics?

• Recap: Mashable’s DC Remix

January

• Get Your Web Site Into Shape in 2008

2007

August

• Tracking Multiple Sub-Domains in Google Analytics

• Toyota Prius Target Your Customers

July

• Gary Vaynerchuk: Lessons in Video Blogging, Conflicts, and Social Media Marketing

June

• Google AdWords Qualified Company Status

• Get Reviewed on Google Maps

• Who Should Blog?

• Your Homepage and the Long Tail

April

• Google Pay-Per-Action Ads

March

• The Web Requires Specialization

• The Proof is in the Writing

February

• Pointing Out Site Features Inside Banner Space

• Google Expands Backlink Tracking

January

• Widgetize Your Website

• Accurately Predicting Organic Traffic

2006

December

• Search Engine Marketing as a Sales Force

• The 20 Most Visited Sites According To …

November

• Get Your Analytics On, Google Style

• To Blog or Not to Blog?

• Ted Leonsis’ Blog/SEO Strategy to Earn Web 2.0 Street Cred

October

• Will Fickle Audiences Doom Social Networking Sites?

• Click Fraud Concerns Emphasize the Need for Pay-Per-Conversion

July

• Do I Know You?

• Does This Sign Still Work?

May

• Analytics - Powered by What? (A Software Primer)

• Web Analytics Part 2: The Process

• Web Analytics: A “What is it, Why Should I Care?” Primer