Viget Labs - We Build Web Business

Marketing Services Director

Viget Labs is a hybrid interactive agency/software dev shop headquartered in Falls Church, VA with an office in Durham, NC.  We've been a new kind of consulting firm for 10 years now.  Part design studio, part software development shop, part strategy firm, and part marketing agency, we exist to build highly-effective web properties for clients ranging from emerging start-ups to global brands. Our exceptional work has earned us a national reputation that attracts both exciting client projects and the industry's top talent -- like you.

We have a growing staff of 43 in our two offices.  Our small-but-growing marketing team consists of talented professionals who deliver a full range of marketing services to our diverse clients. Services include "big picture" branding and communications strategy, as well as tactical execution to launch campaigns (web and mobile), expand reach (via search, social media, and email marketing), measure performance (analytics), and improve results through ongoing enhancement.  We're seeking an exceptional Marketing Services Director to join the HQ team.

The right person for this position could be filling a similar role at a similar firm or she/he might be a bright, ambitious, and proven creative strategist at an interactive agency -- either person would be looking to advance his or her career and would be excited about the unique growth potential at Viget.  You should appreciate that our Marketing Services Director will not only be responsible for generating and inspiring new ideas, but will also work alongside our in-house designers and developers to quickly execute on these ideas to produce the best work in the industry.

For the right person, we humbly believe this is a dream opportunity to have a real impact in a small, nimble company with a ton of talent and momentum.

THE JOB

Do Great Work

• Oversee all marketing services provided at Viget
• Be involved in the creative brainstorming and execution for major marketing client engagements
• Collaborate with our multidisciplinary teams of designers, developers, and marketers to help generate great ideas and then execute on them, making sure the end result matches the original vision
• Find new and unique ways to use technology to create successful strategies
• Assist in defining project scope, schedule, and budget estimates for both new opportunities and follow-on work from existing clients

Lead and Grow the Marketing Team

• Directly manage our growing marketing team in our Falls Church, VA headquarters
• Focus on both the daily details and the big picture by constantly evaluating our service offerings, strategic position, and opportunities to grow in an evolving industry
• Serve as a mentor and resource for team members by providing constructive criticism, ideas, and guidance
• Facilitate internal reviews, team meetings, and weekly individual check-in meetings
• Complete annual performance and salary reviews
• Identify learning/training opportunities for the marketing team
• Help recruit, interview, and hire new marketers

Help Sell

• Work with Viget's CEO and other team members to help win new online marketing work
• Help identify and close opportunities to expand work with existing clients

Direct the Company

• Work with senior management to set the strategic direction for the company
• Act as a peer with other directors and participate in twice-monthly director meetings and quarterly staff offsite meetings

Raise the Profile

• Help create industry-shaping ideas that continue to build our brand
• Actively post on Viget's blog to help share knowledge (and Viget's reputation) within the online marketing community
• Attend local community events and national industry conferences
• When possible, speak at these conferences

YOUR SKILLS AND EXPERIENCE

You must:

• Understand traditional branding, but be able to help clients re-think how to achieve their marketing objectives using the latest web and mobile technologies
• Know the fundamentals of search marketing, email marketing, social media, and web analytics – but being an expert in any of these areas is not critical
• Be analytical and numbers driven; you should be competent at tracking ROI, defining conversion metrics, and analyzing complex campaign data, conducting A/B and multivariate testing, and implementing end-to-end data tracking systems
• Be an excellent communicator (oral and written) who can form honest, candid relationships with team members and clients alike
• Be able to multi-task with the best of them while maintaining strict attention to detail
• Have experience supervising, mentoring, and inspiring staff
• Possess solid business acumen and the ability to participate in strategic planning workshops
• Have a goal-oriented attitude and entrepreneurial spirit
• Thrive in a flexible, evolving environment where the challenges and opportunities change daily
• Demonstrate a love of learning and cutting-edge industry knowledge
• Have an ability to understand a variety of business models, from start-ups to non-profits, and be able to intelligently apply your web knowledge accordingly in a consultative role
• Have 6-10 years professional experience
• Have a minimum of a B.S. or B.A.

Ideally, you will also:

• Have experience working in an interactive agency or consulting firm that delivers digital experiences and web solutions
• Have a strong understanding of how web technologies work and even some exposure to agile software development methodologies

For our latest insights on web design and to get to know some of the people you would be working with here, check out Viget Engage. 

How To Apply

To apply, send your resume, a thoughtful cover letter, and salary requirements to jobs.va@viget.com.  We’ll be in touch quickly if your resume matches what’s above. 

Compensation is commensurate with experience. EOE. 

Confidentiality is ensured.

Interested in Viget, but need more time or info?
Let us know what you're up to, and what you'd like to hear more about.

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