Viget Labs - We Build Web Business

Marketing Services Director

Viget Labs is a full-service web consulting firm based in Falls Church, VA.  We've been a new kind of web shop for 8 years now.  Part design studio, part software development shop, part strategy firm, and part marketing company, we exist to build highly-effective web sites for online start-ups, non-profits, and traditional businesses. Our exceptional work has earned us a national reputation that attracts some exciting clients.  And, we're just getting started.

We have a growing staff of 30 in two offices (Falls Church, VA is our HQ and Durham, NC is our first remote office, now with 5 folks).  Our small-but-growing marketing team consists of talented professionals who deliver a full range of marketing services to our diverse clients, including search marketing, email marketing, web analytics, and social media marketing.  We're seeking an exceptional Marketing Services Director to join the HQ team. 

The right person for this position could be filling a similar role at a similar firm or she/he might be a bright, ambitious, and proven online marketing specialist at an interactive agency - either person would be looking to advance his or her career and would be excited about the unique growth potential at Viget Labs.  Applicants should appreciate that our Marketing Services Director not only will be responsible for generating and inspiring new ideas, but also leveraging our in-house designers and developers to translate ideas into reality at a rapid pace.

For the right person, we humbly believe this is a dream opportunity to have a real impact in a small company with a ton of talent and momentum.

THE JOB

Do Great Work

• Oversee all marketing services and provide senior input across multiple projects
• Be involved in the strategic planning for all major marketing client engagements
• Lead creative brainstorming sessions with clients and ensure there is a direct, valuable outcome from these meetings
• Work with Project Managers to provide time estimates, allocate resources, and maximize marketing experts' time utilization
• Work within our cross-functional team structure (developers, marketers, strategists, etc.) to create complete solutions
• Assist in defining project scope, schedule, and budget estimates for both new opportunities and follow-on work from existing clients

Lead the Marketing Team

• Directly mentor/manage our three-person marketing team in our Falls Church, VA headquarters and influence our six project managers who also play a role in shaping marketing strategies for clients
• Facilitate internal reviews, team meetings, and weekly individual check-in meetings
• Complete annual performance and salary reviews
• Identify learning/training opportunities for the marketing team

Help Sell

• Work with Viget's CEO and other team members to help win new client work
• Help identify and close opportunities to expand work with existing clients

Direct the Company

• Work with senior management to set the strategic direction for the company
• Help identify and close opportunities to expand work with existing clients

Raise the Profile

• Blog actively on Viget's blog(s) to help share knowledge (and Viget's reputation) within the online marketing community
• Attend local community events
• Identify conferences we should attend and attend them (or send someone)
• When possible, speak at said conferences

Grow the Marketing Team

• Brainstorm creative ways to identify and connect with new marketers
• Help recruit, interview, and hire them

YOUR SKILLS AND EXPERIENCE

You must:

• Have a traditional marketing background, but be a "web person"
• Know the fundamentals of search marketing, email marketing, and web analytics – but being an expert in any of these areas is not critical
• Understand and appreciate emerging trends such as social media marketing
• Be an excellent communicator (oral and written) who can form honest, candid relationships with team members and clients alike
• Be able to multi-task with the best of them while maintaining strict attention to detail
• Have experience supervising, mentoring, and inspiring staff
• Possess solid business acumen and the ability to participate in strategic planning workshops.
• Have 6-10 years professional experience, ideally involved with web technologies
• Have a minimum of a B.S. or B.A.

Ideally, you will also:

• Have a goal-oriented attitude and entrepreneurial spirit
• Demonstrate a love of learning and cutting-edge industry knowledge
• Have experience working in an interactive agency or consulting firm that delivers web solutions
• Have an ability to understand a variety of business models, from start-ups to non-profits, and be able to intelligently apply your web knowledge accordingly in a consultative role
  
  

For our latest insights on web design and to get to know some of the people you would be working with here, check out Viget Engage, our newly launched marketing blog. 

How To Apply

To apply, send your resume, cover letter, and salary requirements to jobs.va@viget.com.  We’ll be in touch quickly if your resume and portfolio match what’s above. 

Compensation is commensurate with experience. EOE. 

Confidentiality is ensured.