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    <title type="text">jchambers : Viget Labs</title>
    <subtitle type="text">jchambers : Viget Labs</subtitle>
    <link rel="alternate" type="text/html" href="http://www.viget.com/about/team/jchambers" />
    <link rel="self" type="application/atom+xml" href="http://www.viget.com/author-rss/jchambers" />
    <updated>2010-05-10T15:12:04Z</updated>
    <rights>Copyright (c) 2010, Josh Chambers</rights>
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    <id>tag:viget.com,2010:05:10</id>


    <entry>
      <title>PSFK New York Recap &#45; Storytelling &amp; Progress</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/psfk-new-york-recap-storytelling-progress/" />               
      <id>tag:viget.com,2010:engage/17.1948</id>
      <published>2010-05-10T12:05:00Z</published>
      <updated>2010-05-10T15:12:04Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Events"
        scheme="http://www.viget.com/blog/category/events/"
        label="Events" />
      <category term="Opinions/Reviews"
        scheme="http://www.viget.com/blog/category/opinion/"
        label="Opinions/Reviews" />
      <content type="html"><![CDATA[

                 <p><strong>What if objects could become "worth" more if they were imbued with imaginary stories?</strong></p>
<p><strong>Is it really called progress if we're just doing the same thing over and over again?</strong></p>
<p>Both questions are incredibly useful to advertising, both are useful to society at large, and both were asked at the recent <a href="http://psfkconference2010.eventbrite.com/">PSFK New York Conference.</a> </p>
<p>The first question was posed by <a href="http://www.murketing.com/journal">Rob Walker</a>, author of 
the <a href="http://topics.nytimes.com/topics/features/magazine/columns/consumed/index.html">NYT
 column "Consumed"</a> and co-creator of <a href="http://significantobjects.com">Significant Objects</a>. The second by Colin Beavan, the <a href="http://noimpactman.typepad.com/">No Impact Man</a>.</p>
<h4>What if objects could become "worth" more if they were imbued with <strong>imaginary
 </strong>stories?<br /></h4>
<p>Rob and his partner began a project called "<a href="http://significantobjects.com/">Significant Objects</a>" in 
which he would buy "useless" objects from thrift shops, yard sales, 
etc.; recruit professional writers to invent stories about the objects; 
and then sell them on eBay (the funds are donated to charity). The 
project has taken off - items are sold for significantly more than they 
were purchased for, and Rob's reflections on why were fascinating.</p>
<p>What I gathered from Rob's discussion was that not only are stories 
important, but it's the <strong>people </strong>behind those stories that are of 
worth. Rob asked the question, "What do you grab from your home if you 
have 30 seconds to do so?" The answers are rarely "My latest gadget"; 
rather, they are things like "My photo album" or "The card my wife gave 
me." We reach for things that carry emotional significance - we reach 
for things that have been imbued with story...stories made up of people.</p>
<p>This has relevance for advertising as well as society at large.</p>                 <p><strong>For advertisers:</strong> "In a way, Walker&rsquo;s experiment is a parable 
for what brands do every day; they create narratives around products to 
give them meaning &ndash; which we both buy into and take part in defining (as
 Walker points out in his book Buying In)" (<a href="http://www.psfk.com/2010/04/rob-walker-ignore-the-marketplace-the-story-is-the-value.html">source</a>).</p>
<p><strong>For society:</strong> If we find objects more valuable based on an 
emotionally engaging narrative, how much more valuable would we find one
 another if we took time to learn one another's stories?</p>
<p>It struck me as both a call to create more engaging narratives in my 
work, as well as a call to more fully invest in those around me. 
Additionally, I wonder if we took more time for stories, would we 
consume less as we might find things/people more valuable, thus less 
expendable. Which brings me to...</p>
<h4>Is it really called progress if we're just doing the same thing 
over and over again?</h4>
<p>A few years ago we saw the greatest mobile phone the world has seen. 
This year we'll see another dozen "greatest mobile phones." Next year, 
we'll see another dozen greatest. "Is that really progress?" asked Colin
 Beavan. Colin's talk wove a meta narrative involving consumerism, 
marketing, sustainability, and
 environmentalism and suggested that instead of asking "How?" we need to
 be asking 
"Should?" (I wrote a post similar to this awhile back entitled <a href="http://joshchambers.com/being-better-than-good">"Being Better 
than Good"</a>).</p>
<p>This too has relevance for advertising as well as (Western) society 
at large. </p>
<p><strong>For advertisers: </strong>Society is becoming more thoughtful regarding
 environmentalism, frugality, local living, and sustainability (perhaps 
it's small pockets, but it's shifting) - all of which is antithetical to
 consumerism. Now I'm not naive, and while I wish we could all become No
 Impact People, that's not going to happen anytime soon. However, brands
 may one day be playing in a space in which customers are no longer 
addicted to "stuff" - which for many 'a advertiser and brand, is a very 
scary thought. For others, it sounds amazing. </p>
<p><strong>For society: </strong>For the large majority of western society, we've 
got more stuff than we could ever need, and we're still, not, happy. Is 
that really progress? Colin's talk challenged me to find areas in my 
life that I consider "progress" and reevaluate my metrics.</p>
<p><em>There were plenty of other amazing speakers, so if you have some 
time <a href="http://www.psfk.com/tag/psfk-conference-nyc-2010">check out 
more in-depth recaps of the PSFK NYC conference here.</a></em></p>
      ]]></content>
    </entry>

    <entry>
      <title>Middle School Marketing: Gaming Is Growing</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/middle-school-marketing-gaming-is-growing/" />               
      <id>tag:viget.com,2010:engage/17.1886</id>
      <published>2010-03-05T14:14:01Z</published>
      <updated>2010-03-05T16:57:17Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Trends"
        scheme="http://www.viget.com/blog/category/trends/"
        label="Trends" />
      <content type="html"><![CDATA[

                 <p>This month's <a href="http://middleschoolmarketing.org">Middle School Marketing</a> we set out to talk about geo-based marketing, but instead found ourselves discussing gaming and its long term viability.&nbsp;</p>
<p>One thing is certain: <strong>gaming isn't going anywhere</strong>. In fact, it's growing and it's growing fast.&nbsp;And it's not just black-t-shirt-and-square-rimmed-glasses-wearing-with-dirty-facial-hair-stuck-in-their-mom's-basement-playing-WOW nerds. Gaming is invading reality, and&nbsp;<em>everyone&nbsp;</em>is playing:</p>
<ul>
<li>As of today, <strong>Farmville has 83,105,118 active monthly users</strong> and Mafia Wars has 25,080,678. Seriously?</li>
<li>Farmville has more players than Twitter has accounts</li>
<li>Two and a half years ago, <a href="http://en.wikipedia.org/wiki/Club_Penguin#cite_note-Walmsley-2">Disney purchased Club Penguin for $350M</a> - a game which at the time boasted 12 million accounts, 700,000 paid subscribers, and $40M in annual revenue. I'm sure the numbers are exponentially larger now</li>
<li><a href="http://www.engadget.com/2009/02/26/playstation-network-snags-20m-users-xbox-live-still-way-more-pr/">As of February 20th</a>, PlayStation has 20M users worldwide and Xbox Live has generated $1 <em>billion </em>dollars since its 2002 launch</li>
<li><a href="http://booyah.com/">MyTown</a> recently <a href="http://techcrunch.com/2010/02/11/booyah-mytown-hits-1-million-users-before-foursquare-or-gowalla/">hit one million users</a>&nbsp;after only two months in existence. And let's not forget about <a href="http://www.gowalla.com">Gowalla</a>&nbsp;and&nbsp;<a href="http://www.foursquare.com">Foursquare</a>, and <a href="http://www.causeworld.com/">Causeworld</a></li>
<li><a href="http://techcrunch.com/2010/02/02/gameloft-iphone-revenue/">Gameloft brought in $170M in iPhone App Store revenue</a> - and that's just <em>one </em>company</li>
</ul>
<div>Not only is gaming not going anywhere; you can expect to see elements of gaming incorporated into just about everything - or so says <a href="http://www.schellgames.com/">Jesse Schell</a>, owner of <a href="http://www.schellgames.com/">Schell Games</a> and <a href="http://www.etc.cmu.edu/people/faculty/index.php">Professor of Entertainment Technology at Carnegie Mellon University</a>. In his talk, "Is Your Life Just One Big RPG - Design Outside The Box" at the 2010 <a href="http://www.dicesummit.org/">DICE Summit</a>,&nbsp;Jesse hypothesizes that beyond the fun element of gaming, it's actually the psychology behind gaming that makes it so appealing.&nbsp;</div>
<div><br /></div>
<div>Here's Jesse's talk broken into three parts, and it is absolutely incredible. It is worth the 25 minutes, I promise (thanks to <a href="http://jtnt.net/jtnt/">Nicholas</a> for this find):&nbsp;</div>
<div><br /></div>
<p>
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</p>                 <p>
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<p>
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</p>
      ]]></content>
    </entry>

    <entry>
      <title>Google Buzz &#45; Check it Out</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/google-buzz-check-it-out/" />               
      <id>tag:viget.com,2010:engage/17.1862</id>
      <published>2010-02-10T14:06:00Z</published>
      <updated>2010-02-10T15:11:19Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Social Media"
        scheme="http://www.viget.com/blog/category/social_media/"
        label="Social Media" />
      <category term="Trends"
        scheme="http://www.viget.com/blog/category/trends/"
        label="Trends" />
      <content type="html"><![CDATA[

                 <p>Have you played with this yet? It's sort of like Twitter + Facebook + FourSquare / Gowalla. Interesting concept, it's built on the back of the "like" and "share" integration with Google Reader that was introduced awhile back.</p>
<p>
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</object>
</p>                 
      ]]></content>
    </entry>

    <entry>
      <title>What Advertisers and Hipsters Have in Common</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/what-advertisers-and-hipsters-have-in-common/" />               
      <id>tag:viget.com,2010:engage/17.1849</id>
      <published>2010-01-20T20:14:00Z</published>
      <updated>2010-01-20T21:16:08Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="General"
        scheme="http://www.viget.com/blog/category/general/"
        label="General" />
      <content type="html"><![CDATA[

                 <h3>
<ol>
<li>
Both are super into raising awareness about stuff that others need to be made aware of
</li>
<li>
Both love blue-collar work. Neither have done more than three minutes of it
</li>
<li>
Both recycle other people's creativity and pawn it off as their own
</li>
<li>
Both love their low necklines - especially the dudes
</li>
<li>
Both are 100% incapable of being swayed by advertising
</li>
<li>
Both suck at parties - one won't shutup, one won't talk
</li>
<li>
Both like old crap, but neither have any idea why
</li>
<li>
Both could do a better job at whatever it is you're talking about&nbsp;
</li>
<li>
They're the first person to hear about everything that you have ever heard of
</li>
<li>
Both love something more than life itself until someone else finds about it. Then, they are both really, really over it
</li>
<li>
Both spend enough on coffee (organic coffee, mind you) to feed a small nation
</li>
<li>
"What's that Apple thing called again? Yeah, that. I love that thing"
</li>
<li>
Giant, black rimmed glasses are a requirement. Prescriptions are optional
</li>
<li>
Both love <em>the idea</em> of smoking
</li>
<li>
Both use as many large words as possible (especially "post-modern"). Neither know what those words mean (especially "post-modern")
</li>
<li>
Somehow or another, both wear New Balance's. This still befuddles me
</li>
<li>Both care about the environment so much they watched "An Inconvenient Truth"</li>
</ol>
<p><span style="font-weight: normal;">And for the record, I probably fall into both of these categories, making me the worst person alive.</span></p>
</h3>                 <p>&nbsp;</p>
<h3 style="font-size: 1.17em; ">
<div><br /></div>
</h3>
<p>&nbsp;</p>
      ]]></content>
    </entry>

    <entry>
      <title>Brand Focus: What Taco Bell is Teaching Us</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/brand-focus-what-taco-bell-is-teaching-us/" />               
      <id>tag:viget.com,2010:engage/17.1847</id>
      <published>2010-01-15T18:35:00Z</published>
      <updated>2010-01-21T16:06:12Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Opinions/Reviews"
        scheme="http://www.viget.com/blog/category/opinion/"
        label="Opinions/Reviews" />
      <category term="Social Media"
        scheme="http://www.viget.com/blog/category/social_media/"
        label="Social Media" />
      <content type="html"><![CDATA[

                 <p>You've seen the "Drive-Thru Diet" commercials from Taco Bell, right? It's a perfect example of what happens when a company loses its <a href="http://www.viget.com/engage/cheese-and-burger-branded-utility-microsite">brand focus.</a>
What is it that people love about Taco Bell? Words like "late night," "delicious," and "guilty pleasure" come to mind. According to Zeta Buzz, the most common words surrounding Taco Bell in the online space were once "favorite," "delicious," and "love." (<a href="http://adage.com/article?article_id=141285">AdAge source</a>). Then the Drive-Thru Diet happened.</p>
<p>

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</object>
</p>                 <p>
<h4 style="font-size: 1em;">A Lack of Brand Focus<br /></h4>
<p>A company that has brand focus knows what it's good at, and what it's not. Taco Bell has never been about healthy food or dieting, and by introducing the concept of "dieting" into this brand you're asking it to be something it isn't. As&nbsp;<a href="http://www.jimcollins.com/">Jim Collins</a>&nbsp;puts it in his book&nbsp;<em><a href="http://www.jimcollins.com/article_topics/articles/good-to-great.html">Good to Great</a>,</em>&nbsp;"Focusing solely on what you can potentially do better than any other organization is the only path to greatness."</p>
<p>"Dieting" is not the path to greatness for Taco Bell.</p>
<p>Furthermore, by putting the spotlight on health and dieting, Taco Bell is practically begging customers to dwell on, and comment on, the weakest part of their business (the part that destroys arteries).&nbsp;</p>
<h4 style="font-size: 1em;">The Sleeping Giant Awakens</h4>
<p>In the aftermath of this new initiative, the most popular words surrounding Taco Bell are now "fat," "joke," and "stop." (<a href="http://adage.com/article?article_id=141285">AdAge source</a>).</p>
<p><a href="http://www.youtube.com/watch?v=vZ89JaxqVgI">The Taco Bell YouTube channel</a>&nbsp;hosts the above video, and the results are telling.</p>
<ul>
<li>Two star rating</li>
<li>Ratings have now been disabled</li>
<li>127 comments and I can't find one comment on the video that isn't scathingly critical (haven't looked at every one though). It's really harsh:</li>
</ul>
<blockquote>Fast food companies are so evil. Shame on you Taco Bell!!</blockquote>
<blockquote>Wow, total bullshit</blockquote>
<blockquote>This is﻿ THE BIGGEST JOKE ever-No wonder most Americans are walking around obese and riddled with disease. Seriously!?!?!</blockquote>
<p>Did customers suddenly awake from their grease induced coma? Did they just realize Taco Bell is unhealthy? I don't think so. I'm pretty sure customers knew that all along. The problem here is that customers thought Taco Bell knew that too.</p>
<h4 style="font-size: 1em;">It Feels Dishonest</h4>
<p>Perhaps the new Taco Bell Fresco menu isn't terribly unhealthy; but this just looks dishonest. Everyone is jumping on the health band wagon, the ad is littered with fine print, and the before and after photos look like a bad banner ad. Regardless of it's validity, it just doesn't feel honest. Customers now feel like Taco Bell is trying to pull the ol' switcheroo.</p>
<h4 style="font-size: 1em;">It Discredits Advertising</h4>
<p>I hesitate to criticize another agency's work, and I hesitate even more to call it "harmful to advertising", but I can't get around it. This type of advertising is what gives the industry a bad rap. Ridiculous claims about weight loss, partial truths, fine print, and capitalizing on a bandwagon movement. Not to mention the fact that it looks an awful lot like the Jared campaign from Subway.</p>
<h4 style="font-size: 1em;">The Lesson</h4>
<p>Big companies keep learning the hard way. When you lose brand focus, when you try to be something you're not, your customers will notice. Back in the day, the extent of their "noticing" took the form of complaining to a few friends. Now, however, they have a giant digital megaphone to hold companies accountable.</p>
<p>Taco Bell could have avoided this whole thing by recognizing what they're good at and sticking with it.</p>
<p>If nothing else, they could have just made a campaign that had a more realistic vibe: "Yeah, you might want a slightly healthier version of fake Mexican food, so here it is."&nbsp;<em>Maybe&nbsp;</em>customers would have been ok with that. But, when you claim to be a company who condones dieting and you insinuate customers could lose 50lbs by eating food that has made a name for itself by being anything&nbsp;<em>but&nbsp;</em>healthy, you've lost your brand focus, and you've lost customers.</p>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Helping Haiti &#45; Quick Links</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/blog/helping-haiti-quick-links/" />               
      <id>tag:viget.com,2010:blog/24.1846</id>
      <published>2010-01-14T20:36:00Z</published>
      <updated>2010-01-15T20:40:19Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="General"
        scheme="http://www.viget.com/blog/category/general/"
        label="General" />
      <content type="html"><![CDATA[

                 <p><a href="http://www.boston.com/bigpicture/2010/01/earthquake_in_haiti.html"><img height="153" src="http://inapcache.boston.com/universal/site_graphics/blogs/bigpicture/haiti_01_13/h06_21696349.jpg" style="float: right;" width="222" /></a></p>
<p>As you know, Haiti was recently devastated by a 7.0 earthquake, followed by over two dozen 4.5 - 5.0 quakes (<a href="http://www.cnn.com/2010/WORLD/americas/01/14/haiti.updates/index.html?hpt=T2">latest updates here</a>). This blog post is just to give you some quick links to where you can help - we're not interested in site visits, and we won't be publicizing this post (except that it will probably get tweeted by our bot). However, we do have somewhat of a microphone in the form of a blog, and if you found yourself perusing our site or your RSS feed, we hope this will inspire you to help out in whatever way you can. Here are a few trustworthy NGOs accepting donations (while texting is a great feature, I believe some of those funds go to the cell carrier. If you're able, giving online is a bit more effective).</p>
<p><span style="font-weight: bold;">UPDATE</span></p>
<p>Our former client&nbsp;<a href="http://www.razoo.com/p/haiti">Razoo</a>&nbsp;has implemented a grant matching campaign - their match capability is currently $12,300. There are dozens of non-profits to choose from (including most of those originally linked to below), so please&nbsp;<a href="http://www.razoo.com/p/haiti">check it out</a>&nbsp;if you are able to give financially.</p>
<ul>
<li><a href="https://www.theirc.org/donate/donate-now-haiti">International Rescue Committee</a></li>
<li><a href="https://secure.unicefusa.org/site/Donation2?df_id=6680&amp;6680.donation=form1">UNICEF</a></li>
<li><a href="http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=a8712721ea326210VgnVCM10000089f0870aRCRD">Red Cross</a></li>
<li><a href="https://my.care.org/site/Donation2?5000.donation=form1&amp;df_id=5000">CARE</a></li>
<li><a href="https://donate.doctorswithoutborders.org/SSLPage.aspx?pid=197&amp;hbc=1&amp;source=ADR1001E1D01">Doctors Without Borders</a></li>
<li><a href="https://secure.salvationarmy.org/donations.nsf/donate?openform&amp;projectid=USN-HaitiDisaster">Salvation Army</a></li>
<li><a href="http://www.numanainc.com/">Numana</a> (If you're in Kansas, this is a friend of mine who is organizing a food packaging event. You can also support them financially at $0.30 / meal)</li>
</ul>
<p><em>If you feel like spreading the word, your efforts would be best used by linking directly to one of the above Non-Profits, not this post.&nbsp;</em></p>
<h4><br /></h4>
<p>
<script src="http://www.gmodules.com/ig/ifr?url=http://code.google.com/apis/kml/embed/embedkmlgadget.xml&amp;up_kml_url=http%3A%2F%2Fmw1.google.com%2Fmw-earth-vectordb%2Fhaiti%2FHaiti-Earthquake-nl.kml&amp;up_view_mode=earth&amp;up_earth_2d_fallback=0&amp;up_earth_fly_from_space=1&amp;up_earth_show_nav_controls=1&amp;up_earth_show_buildings=1&amp;up_earth_show_terrain=1&amp;up_earth_show_roads=1&amp;up_earth_show_borders=1&amp;up_earth_sphere=earth&amp;up_maps_zoom_out=0&amp;up_maps_default_type=map&amp;synd=open&amp;w=400&amp;h=400&amp;title=Haiti+Earthquake&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js"></script>
</p>                 
      ]]></content>
    </entry>

    <entry>
      <title>Our Favorite  (45) iPhone Apps of 2009</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/our-favorite-45-iphone-apps-of-2009/" />               
      <id>tag:viget.com,2010:engage/17.1845</id>
      <published>2010-01-05T18:29:01Z</published>
      <updated>2010-01-06T13:55:45Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Favorites"
        scheme="http://www.viget.com/blog/category/favorites/"
        label="Favorites" />
      <category term="Opinions/Reviews"
        scheme="http://www.viget.com/blog/category/opinion/"
        label="Opinions/Reviews" />
      <content type="html"><![CDATA[

                 <p>Those of us who have iPhones had a few favorite apps over the last year (I sort of count, I got mine at the end of the year, but I've been living vicariously for quite some time now). We laughed, we cried, we sang, we shot each other. While some of our favorites are new in 2009, some of them are oldies-but-goodies that keep getting better. I thought I'd share the list with you. As a point of full disclosure (because, as you know, bloggers are transparent), I haven't used every single one of these apps (almost every one, though), but someone here has! Enjoy!</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/foursquare.png" style="float: left; margin-left: 0px;" /><img src="http://www.viget.com/uploads/image/josh/iphone/tweetie.png" style="float: left;" /><img src="http://www.viget.com/uploads/image/josh/iphone/whatsapp.png" style="float: left;" /><img src="http://www.viget.com/uploads/image/josh/iphone/grocerygadget.png" style="float: left; margin-right: 0px; margin-bottom: 30px; margin-top: 13px;" /></p>
<p>&nbsp;</p>                 <p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Non-Games</h2>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/allrecipes.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/allrecipes-com-dinner-spinner/id299515267?mt=8">AllRecipes</a> - Free</h3>
<p>Great recipe app with filtering, a nifty feature called "Spinner" that "spins" up recipes by shaking your phone, and the ability to save favorites.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/convertbot.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/convertbot/id308928075?mt=8">Convertbot</a> - $0.99</h3>
<p>Never before has converting numbers been so beautiful and fun.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/deliverystatustouch.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/delivery-status-touch-package/id290986013?mt=8">Delivery Status Touch</a> - $2.99</h3>
<p>Track packages via shipment carriers and stores. Also, check your packages location on a map. </p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/epicurious.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/epicurious-recipes-shopping-list/id312101965?mt=8">Epicurious</a> - Free</h3>
<p>Do I even need to explain this one? Recipes! Smooth interface, favorite-ing ability, and a shopping list integration.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/evernote.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/evernote/id281796108?mt=8">Evernote</a> - Free</h3>
<p>Create notes, sync your notes, access your notes - and it accepts notes of all media types.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/flickit.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/flickit-flickr-uploader/id304182296?mt=8">Flickit</a> - $0.99</h3>
<p>Great Flickr uploader with a nice Twitter integration.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/flickr.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/flickr/id328407587?mt=8">Flickr</a> - Flickr</h3>
<p>It is what you'd think it is. Some like it, some like third party apps like "Flickit" a bit better.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/foursquare.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/foursquare/id306934924?mt=8">Foursquare</a> - Free</h3>
<p>Track where you visit, and your friends. Unlock badges, compete with your friends, and become the "Mayor".  Businesses are even offering deals to people who check in frequently. Really fun!</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/gowalla.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/gowalla/id304510106?mt=8">Gowalla</a> - Free</h3>
<p>Similar to Foursquare, track the places you visit most. Also, track your friend's whereabouts, find items, and unlock pins. Beautiful design.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/grocerygadget.png" style="float: left; margin-left: 0px; margin-bottom: 35px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/grocery-gadget-shopping-list/id287932487?mt=8">Grocery Gadget</a> - Free &amp; $4.99</h3>
<p>Create grocery lists and sync via the cloud with others. My wife adds something on her phone, I see it on mine. Also, it learns the order you go through the store and rearranges your list accordingly.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/instapaper.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/instapaper-free/id284942713?mt=8">Instapaper</a> - Free &amp; $4.99</h3>
<p>Use a Safari bookmarklet to save websites to read later, syncs automatically to the iPhone and a few other apps also.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/kindle.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/kindle-for-iphone/id302584613?mt=8">Kindle</a> - Free</h3>
<p>The famous Amazon reader on the iPhone.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/knocking.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/id335489392?mt=8">Knocking</a> - Free</h3>
<p>Stream live video one-to-one with anyone who has the app. Look for this genre of apps to take off in the near future.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/locavore.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/locavore/id306140158?mt=8">Locavore</a> - $2.99</h3>
<p>Amazing way to measure your environmental impact through eating. Tells you what food is local, where it's coming from, and where your closest farmers market is. Also, really nice design.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/mint.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/mint-com-personal-finance/id300238550?mt=8">Mint</a> - Free</h3>
<p>Mint continues to shine with efficiency, a great UI, and a fun way of tracking your finances. Tag your purchases on the go and view your budget. Also, it has an additional security pass-code option.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/washingtonmetro.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/nexttrain-dc-metro-ar/id333259077?mt=8">Next Train DC Metro</a> - $0.99</h3>
<p>There are a few apps out there for the DC Metro, but this one is pretty cool. It provides next train information, maps, and a snazzy augmented reality integration to find the closest metro stop.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/nowplaying.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/now-playing/id284939567?mt=8">Now Playing</a></h3>
<p>Love this app. Shows you new cinema releases, the latest DVDs, trailers, and all with a wonderfully integrated Rotten Tomatoes score. Also, it flawlessly integrates with Netflix. </p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/nycsubways.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/nyc-subway/id304456378?mt=8">NYC Subway</a> - $2.99</h3>
<p>For our <a href="http://www.viget.com/about/team/ldec">favorite NYC employee</a> - displays alerts, subway maps, and a Google Map mashup.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/opentable.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/opentable/id296581815?mt=8">OpenTable</a> - Free</h3>
<p>Book your reservation with OpenTable's iPhone app. It's been around for awhile, but it's still great.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/outside.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/outside/id333195276?mt=8">Outside</a> - $2.99</h3>
<p>A simple weather app for those of us who care about how the app looks. Super simple with fun animations and gestures.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/reeder.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/reeder/id325502379?mt=8">Reeder</a> - $2.99</h3>
<p>For those of you who aren't a big fan of the Google Reader interface, Reeder provides a desktop integration for Google Reader.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/runkeeper.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/runkeeper-pro/id300235330?mt=8">RunKeeper</a> - Free &amp; $9.99</h3>
<p>Uses GEO location to keep track of your runs. A cheaper (and some people claim "better") alternative to Nike+.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/shazam.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/runkeeper-pro/id300235330?mt=8">Shazam</a> - Free</h3>
<p>Does anyone not yet know what this is? It magically hears a song and tells you what it is. Magic.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/skype.png" style="float: left; margin-left: 0px;" /></p>
<h3>Skype</h3>
<p>We still love it! Ahtough, I can't seem to find it in the iTunes store right now...very strange.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/slackerradio.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/slacker-radio/id298307011?mt=8">Slacker Radio</a> - Free</h3>
<p>An alternative to Last.FM and Pandora, this has a few extra tweaks that make it just the right fit for some of us.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/stitchingradio.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/stitcher-radio/id288087905?mt=8">Stitcher Radio</a> - Free</h3>
<p>This actually pulls in real radio (yes, it still exists). Listen to NPR...or...ummm...annoying loud people in the morning.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/tiltshiftgenerator.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/tiltshift-generator-fake-dslr/id327716311?mt=8">Tiltshift Generator</a> - $0.99<br /></h3>
<p>For the photo lovers, Tiltshift Generator generate fake depth-of-field effects on your photos.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/touchpad.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/touchpad/id297623931?mt=8">TouchPad</a> $3.99<br /></h3>
<p>This is a late contender, but it basically allows you to manage your Mac via your iPhone. It's incredibly powerful, but tough to describe. Check it out.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/tripit.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/tripit-travel-organizer/id311035142?mt=8">TripIt</a> (Free) &amp; <a href="http://itunes.apple.com/us/app/id302325893?mt=8">FlightTrack Pro</a> - $9.99<br /></h3>
<p>If you're not using TripIt, you're really missing out. TripIt has a free and paid app (much like their free and paid service) and both make traveling much, much better.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/tweetdeck.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/tweetdeck-for-iphone/id318518757?mt=8">TweetDeck</a> - Free<br /></h3>
<p>One of our favorite Twitter apps - when it's not hogging all the memory.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/tweetie.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/tweetie-2/id333903271?mt=8">Tweetie</a> - $2.99<br /></h3>
<p>This gets the most votes from Viget peoples.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/twitteriffic.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/twitterrific/id284540316?mt=8">Twitteriffic</a> - Free &amp; $4.99<br /></h3>
<p>And yet another (free) Twitter app we enjoy.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/urbandaddy.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/urbandaddy/id315116954?mt=8">UrbanDaddy </a>- Free<br /></h3>
<p>Through a series of filters and questions, UrbanDaddy helps you determine where you should go next (food &amp; drink related). Pretty cool idea, and a great example of <a href="http://www.viget.com/engage/branded-utility-the-already-happening-future-of-marketing/">branded utility.</a></p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/whatsapp.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/whatsapp-messenger/id310633997?mt=8">What'sApp</a> - $0.99<br /></h3>
<p>Love! It's free texting/chatting with push notifications, theme customization, and full MMS capabilities. It integrates flawlessly with your contacts, and has a super smooth interface.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/whiteboardpro.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/whiteboard-capture-pro/id302625335?mt=8">Whiteboard Capture Pro</a> - $2.99<br /></h3>
<p>If you find yourself whiteboarding quite a bit, this app helps take photos of those whiteboards that are actually legible.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/wooton.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/wooton/id290137463?mt=8">WootOn!</a> - Free<br /></h3>
<p>If you're into impulse purchasing, this is your app! If not, the descriptions are always hilarious.</p>
<p>&nbsp;</p>
<h2>Games</h2>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/canabalt.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/canabalt/id333180061?mt=8">Canabalt</a> - $0.99</h3>
<p>Addicting game in which you have to jump your way to freedom. Decent music too.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/fieldrunners.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/fieldrunners/id292421271?mt=8">Fieldrunners</a> - $2.99</h3>
<p>This thing won more awards than I can count (I can't count very high). It calls itself the "Tetris and Bejeweled of the Tower Defense genre" whatever that means.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/flightcontrol.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/flight-control/id306220440?mt=8">FlightControl</a> - $0.99</h3>
<p>This game is so addicting. Land aircraft on runways while listening to your iPod music (or, go with sounds off). Amazing.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/maxinjury.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/max-injury/id320955146?mt=8">MaxInjury</a> $0.99</h3>
<p>Take a crash test dummy to its limit by knocking him around. Sounds violent...it sort of is, but fun violence!.</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/rolando2.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/rolando-2-quest-for-golden-orchid/id321084051?mt=8">Rolando 2</a> - Trial &amp; $4.99</h3>
<p>Man this game is just fun! You roll these little fella's around by tilting your iPhone, and their voices take me back to the days of <a href="http://en.wikipedia.org/wiki/ToeJam_&amp;_Earl">ToeJam &amp; Earl.</a></p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/shotgunpro.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/shotgun-pro/id305659257?mt=8">Shotgun PRO</a>- $0.99</h3>
<p>Guns. Design. Web. iPhone. Yes please.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/talkingcarl.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/talking-carl/id342755454?mt=8">TalkingCarl</a>- $0.99</h3>
<p>This app is good old fashioned humor. Carl repeats whatever you say in a crazy voice. Also, you can actually interact with him to get him to laugh, yell, etc. (think Elmo, but less creepy).</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/voices.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/voices-fun-voice-morphing/id337447139?mt=8">Voices</a> - $0.99<br /></h3>
<p>Sort of like TalkingCarl, you just record a message and select a funny voice to repeat back what you said. It also happens to be quite pleasant to look at.</p>
<p><img src="http://www.viget.com/uploads/image/josh/iphone/wordswithfriends.png" style="float: left; margin-left: 0px;" /></p>
<h3><a href="http://itunes.apple.com/us/app/words-with-friends/id322852954?mt=8">Words With Friends<br /></a></h3>
<p>Very similar to Scrabble, allows you to play "Words" with friends. Words and friends sold separately.</p>
<p>&nbsp;</p>
<p><strong>Hoped you enjoyed the list!</strong></p>
      ]]></content>
    </entry>

    <entry>
      <title>How to Track Internal Links in Google Analytics using Asynchronous Tracking</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/how-to-track-internal-links-in-google-analytics-using-asynchronous-tracking/" />               
      <id>tag:viget.com,2010:engage/17.1844</id>
      <published>2010-01-05T08:32:01Z</published>
      <updated>2010-01-04T21:58:29Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Analytics"
        scheme="http://www.viget.com/blog/category/analytics/"
        label="Analytics" />
      <content type="html"><![CDATA[

                 <p><strong>NOTE:&nbsp;</strong>If you are using the <strong>standard tracking method (ga.js)</strong>, please see the post entitled <a href="http://www.viget.com/engage/how-to-track-internal-links-in-google-analytics/">How to Track Internal Links in Google Analytics</a>.&nbsp;This post is intended for <a href="http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html">Asynchronous Tracking.</a>&nbsp;</p>
<p>What do you do if you want to track how often a link on your site is clicked? How do you see those links in Google Analytics (GA)? What filters and profiles should you create to accurately track this information? Hopefully, I can accurately answer these questions -- some of them in this post, some in the future. <em>*Warning* if you don't care about web analytics, reading this post may produce seizures and a strong desire to fall asleep on the job.</em></p>
<p><strong>First, why in the world would you want to track internal links? Isn't that stupid idea?</strong></p>
<p><strong></strong></p>
<ul>
<li>If I click the "go here now" link on my site, and it takes me to another page on my site ( www.example/go_here_now.html ), why do I need to track the link? Wouldn't I just check the navigation path report for /go_here_now.html? Yes, you could do that. But what if you have multiple links on Page 1 that link to Page 2? How do you know what links brought someone from Page 1 to Page 2? Was it the blue link? Or the green button? The navigation path simply tells you what page people came from and to, it doesn't tell you exactly <em>how</em> they got from page to page</li>
</ul>
<p><strong>Second, which method of link tagging should you use?</strong></p>
<ul>
<li><code>_trackPageview</code> or <code>utm</code>?</li>
</ul>                 <ul>
<li><strong>If you don't know the difference, read this bullet. If you do, skip to the next bullet.</strong>
<ul>
<li>The <code>_trackPageview</code> JavaScript creates a fake pageview. This method is most commonly used to track outgoing links or downloads. The <code>_trackPageview</code> attribute is placed within the &lt;a&gt; tag and looks like this: <code>onClick="javascript: pageTracker._trackPageview('/example/blue-link').</code> The /example/blue-link becomes a new pageview and it is tracked in GA as a new pageview -<em> so it will increase your pageview count. </em>These fake pageviews will now show up in your "content" reports. <a href="http://www.google.com/support/analytics/bin/answer.py?answer=55529&amp;cbid=-1c2w4z4u5tqes&amp;src=cb" target="_blank">More information.</a></li>
<li><strong>The utm method </strong>involves telling GA what the campaign name is (you define this), the source (typcially something like Google), and the medium (typically something like PPC) - as well as a few other options. This method is most commonly used in tracking PPC campaigns (as Google AdWords does this automatically), email campaigns, and other external campaigns that link back to your site. <a href="http://www.epikone.com/blog/2006/11/10/google-analytics-campaign-tracking-pt-0-an-overview/" target="_blank">Epikone has a great post on this</a>, and here's some additional <a href="http://www.google.com/support/analytics/bin/answer.py?hl=en-nz&amp;answer=55518" target="_blank">Google info</a>.</li>
</ul>
</li>
<li><strong>I recommend using the <code>_trackPageview</code> method.</strong> 
<ul>
<li>If you choose to tag your links with <code>utm</code>, it erases all referral information. In other words, if someone arrived at your site via a Google organic search; but they then clicked on an internal link that had the <code>utm </code>tagging, you lose the insight that the visitor originally came from the Google organic search (the source and medium). Instead, you see the new source and medium information that you manually entered. For me, that's not a good option. I need to know where the visitor came from as much as I need to know what internal links they're clicking on. <a href="http://www.epikone.com/blog/2006/11/10/google-analytics-campaign-tracking-pt-0-an-overview/" target="_blank">Again, check out Epikone's post.</a></li>
<li>Because <code>_trackPageview</code> creates a new pageview, you can use custom filters to include and exclude those pageviews from GA profiles (more on that below). Also, you don't lose any referral information.</li>
</ul>
</li>
</ul>
<p><strong>Now then, to answer the questions I began this post with...</strong></p>
<h3>Step 1: Proper GA tracking script placement.</h3>
<ul>
<li>Usually, when we're not using _trackPageview, we recommend placing your GA tracking script just before the close of your <code>&lt;body&gt;</code> tag. We do this so that if GA is loading slowly (which rarely happens), your whole page can load before GA kicks in and it won't have to wait up for a slow GA server. However, in this method we're tagging links within the <code>&lt;body&gt;</code> tag, so GA needs to kick in before those tagged links load on the page. <strong>The GA tracking script should be placed after the opening of the <code>&lt;body&gt;</code>&nbsp; tag, and before your tagged links, to ensure your tagged links load <em>after</em> the GA tracking script.</strong> Make sense?</li>
</ul>
<h3>Step 2: Add the<code> _trackPageview</code> variable to your links.</h3>
<ul>
<li>Add the snippet <code>onclick="_gaq.push(['_trackPageview', '/outgoing/example.com']);"</code> to your links. Once done, your link should look like this:</li>
<li><code>&lt;a href="http://www.example.com" onclick="_gaq.push(['_trackPageview', '/outgoing/example.com']);"</code></li>
</ul>
<h3>Step 3: Define your URL structure. Be as Type A as possible.</h3>
<ul>
<li>In order to use this tool effectively, you will want to quickly find and filter in/out and all of your manually-created pageviews. I recommend using at least two subdirectories when deciding how to name your new "pages." For example: <code>internal-links/blue-link</code>. Even better: <code>internal-links/homepage/blue-link</code>. The reason? If you're trying to quickly find and filter your manually tagged internal links, having a generic base directory like "internal-links" makes your life a lot easier. Creating each link with only one subdirectory like <code>/blue-link</code> and <code>/pink-link </code>and <code>/red-button</code> means you would have to search for each of those URLs manually -- boorrrrrring.</li>
</ul>
<h3>Step 4 (OPTIONAL): Create a filter to exclude your new pageviews from your regular profile.</h3>
<ul>
<li>Create a custom filter:      
<ul>
<li>Filter Type: Custom filter</li>
<li>Check the "Exclude" radio button</li>
<li>Filter Field: Request URI</li>
<li>Filter Pattern: ^/internal-links/homepage.*</li>
<li>Case Sensetive: No</li>
</ul>
</li>
</ul>
<h3>Step 5 (OPTIONAL): Create a new profile to include only your new links.</h3>
<ul>
<li>Create a new profile. Again, be Type A with your naming system</li>
<li>Create a filter. From the dropwdown menu, select the "Include traffic only to a subdirectory"</li>
<li>Enter the two base directories of your newly created pageviewinto the "Subdirectory". Using our example of <code>/</code>internal-links<code>/homepage/blue-link</code>, we would enter this into the "Subdirectory" field      
<ul>
<li><code>^/internal-links/homepage/</code></li>
</ul>
</li>
</ul>
<h3>Step 6: Test it</h3>
<ul>
<li>After 24 hours, view your new profile to see if everything was implemented properly.</li>
<li>If you didn't create a new profile, view your "Top Content" report and search for "internal-links" or whatever nomenclature you chose to use.&nbsp;</li>
<li>If it's not working, check to ensure you've copied the <code>_trackPageview</code> code exactly as is and check to ensure your filters are implemented properly if you're using them. If you're stuck, feel free to drop a comment and we'll get back to you.</li>
</ul>
<p>There you have it! I'll write another post on how to use these pageviews for goal tracking, but in the meantime please don't hesitate to ask questions if this was confusing, and please let me know if I'm off base.</p>
<p>I'm going to go get some exercise or something...my head hurts, and I've fulfilled my nerd quota for the week.</p>
<h3>Check out Part 2: <a href="http://www.viget.com/engage/how-to-track-internal-links-as-goals-in-google-analytics/">How to Track Internal Links as Goals in Google Analytics</a></h3>
<h3>Check out <a href="http://www.viget.com/engage/how-to-track-internal-links-in-google-analytics/">How to Track Internal Links using the standard GA script</a></h3>
      ]]></content>
    </entry>

    <entry>
      <title>Why Facebook Privacy Changes are Disconcerting</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/facebook-privacy-changes-are-disconcerting/" />               
      <id>tag:viget.com,2009:engage/17.1825</id>
      <published>2009-12-15T19:40:00Z</published>
      <updated>2009-12-17T22:00:38Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Social Media"
        scheme="http://www.viget.com/blog/category/social_media/"
        label="Social Media" />
      <category term="Trends"
        scheme="http://www.viget.com/blog/category/trends/"
        label="Trends" />
      <content type="html"><![CDATA[

                 <p>As you know, Facebook recently changed its privacy policy. What you may not know, is this seeming act of goodwill is actually a pretty sketchy effort to make user information even more public. There is definitely value in the change; but the roll-out of those changes, and the accompanying spin, is (for me) disconcerting.&nbsp;</p>                 <h4>The Facebook I Love</h4>
<p>It's important to know where I'm coming from when writing this post. What makes Facebook worthwhile for me (and many of us) is the "privacy." I am, of course, aware that if it's online it's not really "private" in the traditional sense. However, aside from email, Facebook is my last "private" digital hangout.&nbsp;Whereas from a privacy perspective I care very little who sees/follows my Twitter account, and I actually&nbsp;<em>want&nbsp;</em>lots of people visiting my web sites; I'm very selective with my Facebook friends. I&nbsp;want a place to talk with family and friends&nbsp;<em>without&nbsp;</em>strangers popping by to say hello (especially search engines).&nbsp;</p>
<h4>This Isn't a Crisis</h4>
<p>There, I said it. Before you keep reading, I want to be clear that this post is in no way suggesting this is a catastrophe. It's up to you to decide, but in the end it's just making Facebook...different. <strong>The settings themselves are actually great;</strong>&nbsp;it's the <em>reason</em>&nbsp;for, and presentation of, the settings I'm not thrilled with.</p>
<h4>Why This Is Disconcerting</h4>
<p>
<strong>The Spin Is Nauseating&nbsp;</strong></p>
<div>The new privacy features were touted as just that: privacy features. We were told they were all about us when, in reality, we were "marketed" to in the dirtiest sense of the word. This is another move on Facebook's part to&nbsp;<strong>make Facebook more public not more private.&nbsp;</strong>Why? More traffic = more ads = more money.&nbsp;In the&nbsp;<a href="http://www.readwriteweb.com/archives/why_facebook_changed_privacy_policies.php">words</a>&nbsp;of&nbsp;Barry Schnitt, Director of Corporate Communications and Public Policy at Facebook:</div>
<blockquote>
<div>[Becoming less private and more public is] 'a change just like it was a change in 2006 when Facebook became more than just people from colleges...Facebook is changing.'</div>
</blockquote>
<p>Still not convinced? In the middle of their "<a href="http://www.facebook.com/privacy/explanation.php">Guide to Privacy on Facebook</a>" you will find this:</p>
<blockquote>We recommend Everyone be able to see information that will make it easier for friends to find, identify and learn about you. This includes basic information like your About Me description, Family and Relationships, Work and Education Info, and Website, as well as posts that you create, like photo albums and status updates.&nbsp;</blockquote>
<p>Thanks for the recommendation, Facebook. You're so great to look out for me like that.&nbsp;</p>
<p><strong>And what will happen to all those public facing status updates?</strong> "<a href="http://www.techcrunch.com/2009/12/09/facebook-privacy/">Bing will be getting access to Facebook &lsquo;Everyone&rsquo; status updates in early 2010.</a>"&nbsp;</p>
<p>I understand Facebook has to make money. If ads are the only way to keep it alive, then so be it. Just shoot me straight on <em>why </em>you're doing what you're doing. And don't go changing the entire purpose of the web site just because you need more ads. I'll pay to use the darn service if that means it stays true to its nature and I can stop seeing those god-awful "Cartoon Yourself" and "Get-Rich-Quick" ads.</p>
<p>
<strong>The "Default" Settings Are Public</strong></p>
<p>If you changed your Facebook privacy settings in the past, your settings will persist. However, if you're one of the <a href="http://www.readwriteweb.com/archives/why_facebook_changed_privacy_policies.php">80 to 85 percent of users who have never changed your privacy settings</a>, your default settings will now be "public." In other words, Facebook is banking on 80 to 85 percent of their user base "accidentally" being fully public. Shay-dee.&nbsp;</p>
<p>Again, it would be unfair to not point out how easy the new privacy settings are to change and understand; but that doesn't seem to be the point, does it?</p>
<h4>Why So Nervous?</h4>
<p>Most of us don't have anything to hide in terms of inappropriate content (most being anyone over the age of 18...have you <em>seen </em>high schooler's Walls?). Honestly, I'm not even <em>mad </em>that Facebook is changing so drastically, perhaps it really will result in a "better" experience for some - I'm just not really one of those "some." What makes me nervous is the underhanded tactics Facebook seems to regularly employ when undergoing "improvements."&nbsp;</p>
<h4>Additional Links</h4>
<ul>
<li><a href="http://www.facebook.com/privacy/explanation.php">A guide to privacy on Facebook</a>&nbsp;(Facebook)</li>
<li><a href="http://www.readwriteweb.com/archives/facebook_pushes_people_to_go_public.php">The Day Has Come: Facebook Pushes People to Go Public</a> (ReadWriteWeb)</li>
<li><a href="http://www.techcrunch.com/2009/12/09/facebook-privacy/">The Facebook Privacy Fiasco Begins</a>&nbsp;(TechCrunch)</li>
<li><a href="http://www.readwriteweb.com/archives/why_facebook_changed_privacy_policies.php">Why Facebook Changed Its Privacy Strategy</a>&nbsp;(ReadWriteWeb)</li>
</ul>
      ]]></content>
    </entry>

    <entry>
      <title>Google Analytics Training &#45; 5 Free Spots for Unemployed!</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/google-analytics-training-5-free-spots-for-unemployed/" />               
      <id>tag:viget.com,2009:engage/17.1810</id>
      <published>2009-11-23T13:51:00Z</published>
      <updated>2009-11-23T14:51:37Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Analytics"
        scheme="http://www.viget.com/blog/category/analytics/"
        label="Analytics" />
      <category term="Events"
        scheme="http://www.viget.com/blog/category/events/"
        label="Events" />
      <content type="html"><![CDATA[

                 <p>We're hosting another <a href="http://www.viget.com/viget.com/events/training/google-analytics-training-101">Google Analytics 101 training</a> on December 10th, 2009. This time, there's one small change to the program that we're really excited about!&nbsp;</p>
<p>We're reserving five spaces for those of you who have been hit by the economic hurricane that is otherwise known as "2009." We're hoping this will be a great way for you those of you who are job hunting to broaden your skill set, and perhaps fall in love with a new industry. We promise we won't try and sell you anything, cause you to fall asleep, or otherwise annoy you. So, if you are unemployed, or know anyone who is, sign up and get to know the powers of Google Analytics.</p>
<p><strong>For more information and to register, visit our&nbsp;</strong><a href="http://www.viget.com/viget.com/events/training/google-analytics-training-101"><strong>Google Analytics Training</strong></a><strong> page.</strong></p>
<p><strong>If you're unemployed and want to take us up on our offer, please email <a href="mailto:training@viget.com?subject=Google Analytics Training - Unemployed">training[at]viget.com</a>. It's first come first serve, so email right away if you're interested!</strong></p>
<p>Join us on December 10th!</p>                 
      ]]></content>
    </entry>

    <entry>
      <title>Is Planning Impotent? Redscout + PSFC Presents &#8220;Spur&#8221;</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/is-planning-impotent-redscout-psfc-presents-spur/" />               
      <id>tag:viget.com,2009:engage/17.1803</id>
      <published>2009-11-06T17:55:00Z</published>
      <updated>2009-11-06T20:30:48Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Favorites"
        scheme="http://www.viget.com/blog/category/favorites/"
        label="Favorites" />
      <category term="General"
        scheme="http://www.viget.com/blog/category/general/"
        label="General" />
      <category term="Opinions/Reviews"
        scheme="http://www.viget.com/blog/category/opinion/"
        label="Opinions/Reviews" />
      <category term="Trends"
        scheme="http://www.viget.com/blog/category/trends/"
        label="Trends" />
      <content type="html"><![CDATA[

                 <p> <a href="http://www.psfk.com">PSFK</a> (my favorite "blog", hands down), has teamed up with <a href="http://redscout.com/">Redscout</a> to create a video series entitled "Spur", the focus of which is to look at the digital planning industry/career.</p>
<p><a href="http://www.psfk.com/2009/11/redscout-presents-spur-episode-1-is-planning-impotent.html">In their own words: </a></p>
<blockquote>
<p>

Over the next two months, PSFK will be hosting Redscout&rsquo;s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.</p>
</blockquote>
<p>Check out episode one, <em>Is Planning Impotent?"</em>, it's got some very interesting remarks:</p>
<p>

<object width="380" height="309">
<param name="src" value="http://blip.tv/play/hM8kgayXEQI" />
<param name="allowfullscreen" value="true" /><embed src="http://blip.tv/play/hM8kgayXEQI" width="380" height="309" type="application/x-shockwave-flash"></embed>
</object>
</p>                 
      ]]></content>
    </entry>

    <entry>
      <title>Google Analytics Improvements &#45; Site Engagement Goals, Mobile Reporting, Multiple Custom Variables</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/google-analytics-improvements-site-engagement-goals-mobile-reporting-multip/" />               
      <id>tag:viget.com,2009:engage/17.1776</id>
      <published>2009-10-21T18:03:00Z</published>
      <updated>2009-10-21T20:56:58Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Analytics"
        scheme="http://www.viget.com/blog/category/analytics/"
        label="Analytics" />
      <content type="html"><![CDATA[

                 <p>Last year, after attending the <a href="http://www.viget.com/engage/google-analytics-just-got-way-better">Google Analytics Authorized Consultant's Summit, I blogged about wonders</a> such as advanced segments, the API, and custom reporting. This year, there are some pretty cool additions once again, including: </p>
<ul>
<li>Multiple goals</li>
<li>Engagement goals</li>
<li>Mobile tracking and reporting</li>
<li>Advanced analysis</li>
<li>Multiple custom variables</li>
<li>Analytics intelligence</li>
<li>Custom alerts</li>
</ul>                 <h3>Goal Improvements - Engagement Goals &amp; 20 Goals / Profile</h3>
<ul>
<li>Now you can define pages per visit and time on site as a conversion.&nbsp;</li>
<li>Additionally, remember that time you could only have four goals per Google Analytics profile? Those days are <em>finally </em>over! Now, 20 goals per profile are comprised of four goal sets each containing five goals. In other words, you can track up to five goals in one goal set, and see the total aggregated conversion rates for one set, as well as each individual conversation rate.</li>
</ul>
<h3>Mobile Tracking and Reporting</h3>
<ul>
<li>You can now better measure mobile marketing efforts within Google Analytics with expanded mobile tracking. It supports PHP, Perl, JSP and ASPX in this release - and, of course, JavaScript. <a href="http://www.google.com/analytics/googleanalyticsformobile.zip">Here are some instructions.</a></li>
</ul>
<h3>Advanced Analysis - Advanced Table Filtering</h3>
<ul>
<li>Previously in Google Analytics, you could only filter reports by text (pageview name, search keywords). However, you can now filter by metrics (bounce rate, time on site, etc.).</li>
</ul>
<h3>Multiple Custom Variables</h3>
<ul>
<li>Finally!</li>
<li>Custom variables allow you to segment users by naming their cookies with relevant information. For example, once someone logs in you would name them "member" and segment accordingly. Previously in Google Analytics, you could only store one variable per user/cookie using the setVar method. Now, however, you can track multiple variables per user/cookie! I'm really excited about this one.</li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html">Some instructions and more details are here.</a></li>
</ul>
<h3>"Intelligence &amp; Custom Alerts"</h3>
<ul>
<li>I'll just let <a href="http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html">Google Analytics tell you:</a></li>
<blockquote>We're launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago.</blockquote>
<li>Also, you can now set up daily, weekly, and monthly triggers. I'm not that excited about this one, but this will be a big deal for some users.</li>
</ul>
<p>These are some really awesome improvements! As <a href="http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html">Google Analytics says</a>, these new features are powerful, intelligent, and flexible. Any questions? </p>
<h4>Some Related Videos</h4>
<p>
<strong>Engagement Goals and Multiple Goals Video</strong></p>
<p>
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</object>
</p>
<p>
<strong>Google Analytics Advanced Table Filtering</strong></p>
<p>
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<param name="allowFullScreen" value="true" />
<param name="allowScriptAccess" value="always" />
<param name="src" value="http://www.youtube.com/v/7mpla4u-veE&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><embed src="http://www.youtube.com/v/7mpla4u-veE&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" width="381" height="308" allowScriptAccess="always" type="application/x-shockwave-flash"></embed>
</object>
</p>
<p>
<strong>Google Analytics Pivoting &amp; Secondary Dimensions</strong></p>
<p>
<object width="381" height="308">
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" />
<param name="src" value="http://www.youtube.com/v/3YgbZg-Jb9o&amp;hl=en&amp;fs=1&amp;" /><embed src="http://www.youtube.com/v/3YgbZg-Jb9o&amp;hl=en&amp;fs=1&amp;" width="381" height="308" allowScriptAccess="always" type="application/x-shockwave-flash"></embed>
</object>
</p>
<p><strong>Google Analytics Intelligence and Custom Alerts</strong></p>
<p>
<object width="380" height="308">
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<param name="allowScriptAccess" value="always" />
<param name="src" value="http://www.youtube.com/v/gRvUpoTT-Bo&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><embed src="http://www.youtube.com/v/gRvUpoTT-Bo&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" width="380" height="308" allowScriptAccess="always" type="application/x-shockwave-flash"></embed>
</object>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Design or Marketing &#45; Chicken or Egg?</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/design-and-marketing-are-interrelated/" />               
      <id>tag:viget.com,2009:engage/17.1734</id>
      <published>2009-09-22T09:05:00Z</published>
      <updated>2009-09-21T21:41:55Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="Opinions/Reviews"
        scheme="http://www.viget.com/blog/category/opinion/"
        label="Opinions/Reviews" />
      <category term="Trends"
        scheme="http://www.viget.com/blog/category/trends/"
        label="Trends" />
      <content type="html"><![CDATA[

                 <p>So, what comes first? Marketing or design? Design or marketing? One often dictates the other, or one holds the other back. "Classic chicken or egg situation."</p>
<p>
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</p>
<p>I was reading a <a href="http://www.designsojourn.com/why-there-will-be-no-apple-mac-tablet/">post this morning about the iPod Touch,</a> and this quote struck me:</p>
<blockquote>
<p>

I&rsquo;m a firm believer that a good design strategy expresses a product&rsquo;s marketing concept, or great marketing should be a reflection of a design&rsquo;s intent. They are quite interrelated, especially if a design or marketing strategy is consumer focused.</p>
</blockquote>
<p>So which comes first? I think that's actually the wrong question. The title of this blog post suggests a false choice. Why do we have to choose?</p>                 <p>I suppose by now you realize that I believe that marketing and design are more than just interrelated, they are married. Of course, when the rubber hits the road we often see just the opposite of integration. We see designs that don't accurately convey the true essence of the company or product, and/or we see marketing that doesn't tell a story and lives disconnected from the true design. We see a hand-off...one is retro-fitted to accommodate the other. We see a good design handed off to push marketers, or we see marketing copy driving design execution. And we the people are suffering for it. We are forced to wade through disjoined experiences, rather than seamless interactions.</p>
<p>Of course, even if integration does take place it still comes down to execution. Thinking about the above example of the iPod Touch (sorry to use Apple as an example...sort of too easy, isn't it?), which came
first? The design? The marketing? Or did they both evolve in a healthy coexistence? I'd like to think the latter. I'd like to think the engineers, the designers, and the marketers were in a room talking about everything from functionality and look and feel, to how to emotionally connect with people and position the product.</p>
<p> I'd like to think that it wasn't on accident or by sheer luck that <a href="http://www.apple.com/ipodtouch/">Apple's iPod Touch page</a>, related emails, and in-store kiosks look, feel, and behave exactly like the actual product. I'd like to think that the seamless experience I get to enjoy is because Apple ignored the chicken or egg pitfall - they understood that both marketing and design are inextricably reliant upon one another. Just like a married couple, they are separate but act as a unit.</p>
      ]]></content>
    </entry>

    <entry>
      <title>Twitter Takes the Wind out of SEOs Sails</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/twitter-is-useless-for-seo/" />               
      <id>tag:viget.com,2009:engage/17.1725</id>
      <published>2009-09-11T16:54:00Z</published>
      <updated>2009-09-11T18:23:11Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="SEO/SEM"
        scheme="http://www.viget.com/blog/category/seo_sem/"
        label="SEO/SEM" />
      <content type="html"><![CDATA[

                 <p>SEO 101: Links matter. The more relevant links you have from domains with a high PageRank, the better. <a href="http://www.twitter.com">Twitter</a> has a high PageRank, you can provide relevant links, so...Twitter is good for SEO. Right?</p>
<p>Wrong.</p>
<p>To those of you who are trying to convince people to use Twitter for the sake of SEO, Twitter does nothing for your link juice -- which, in my opinion, is awesome. </p>
<p>I still think Twitter helps your search presence, but it doesn't help SEO the way you might typically think. Here's why.</p>                 <h4>Twitter Adds rel="nofollow"<br /></h4>
<ul>
<li>Awhile back, Twitter added the <em>nofollow</em> tag to their "Web" links. Why? Spammers.</li>
<li>Spammers then decided to add links in their "Bio" field. Again, Twitter added the <em>nofollow </em>attributes.</li>
<li>Now, as of this month (maybe sooner, I just noticed it this month), every single external link on Twitter contains the <em>nofollow </em>attribute - that includes the "Web" field, the "Bio" field, any links within your tweets, and even the time&nbsp; stamp and app links.</li>
</ul>
<h4>What is nofollow?</h4>
<p>Within a link, you can insert the following script: rel="nofollow" which tells the search engine spiders, "Don't follow that link." In other words, no link juice will get transferred from domain #1 to domain #2. </p>
<h4>Why I think this is Awesome</h4>
<p>Call me a purist, but I like Twitter without spam. I like it when people tweet things they actually care about, and I like knowing that spammers can't jump on to Twitter and clutter things up with irrelevant and annoying tweets. I also like that it forces companies to actually think about <em>why </em>they're using Twitter. SEO "experts" can no longer encourage companies to use Twitter just because it's good for SEO. This encourages tweets without meaning, very little strategic thought, and haphazard involvement - all of the things that will get you burned on Twitter.</p>
<h4>How Twitter Still Helps Search Engine Presence</h4>
<p>All that being said, tweets are still indexed, and so is your Twitter page. When someone performs a search, they just might see a tweet containing your brand name alongside their search phrase. If your tweets are keyword rich, people may actually find your tweets before they find your on-site page. Not only that, but it helps with brand recognition. If you <a href="http://www.google.com/search?hl=en&amp;rlz=1C1CHMB_enUS291US305&amp;q=viget&amp;aq=f&amp;oq=&amp;aqi=g10">search for "Viget"</a> our Twitter handle is usually in the top 5 results.</p>
<h4>In summary</h4>
<p>Twitter can help your search presence through brand awareness and it possibly some long tail keywords; however, it won't do a thing for your link juice - and that should hopefully scare off most SEO spammers.</p>
      ]]></content>
    </entry>

    <entry>
      <title>From The Onion: Google&#8217;s Behavioral Targeting Opt&#45;Out Plan</title>
      
<link rel="alternate" type="text/html" href="http://www.viget.com/engage/googles-behavioral-targeting-opt-out-plan/" />               
      <id>tag:viget.com,2009:engage/17.1705</id>
      <published>2009-08-24T14:23:00Z</published>
      <updated>2009-08-24T15:24:05Z</updated>
      <author>
            <name>Josh Chambers, Former Staffer</name>
            <email>josh.chambers@viget.com</email>
            <uri>http://www.viget.com/about/team/jchambers</uri>      </author>

      <category term="General"
        scheme="http://www.viget.com/blog/category/general/"
        label="General" />
      <category term="PPC"
        scheme="http://www.viget.com/blog/category/ppc/"
        label="PPC" />
      <category term="SEO/SEM"
        scheme="http://www.viget.com/blog/category/seo_sem/"
        label="SEO/SEM" />
      <content type="html"><![CDATA[

                 <p><strong>Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village - The Onion</strong></p>
<p>
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</p>
<p>If you're interested in reading something legitimate about Google's Behavioral Targeting, you might enjoy these posts:</p>
<ul>
<li><a href="http://www.viget.com/engage/data-sharing-and-privacy-concerns/">Data Sharing and Privacy Concerns</a></li>
<li><a href="http://www.viget.com/engage/google-demographic-ad-planner-privacy-concerns/">Does Google Ad Planner = Privacy Concerns?</a></li>
</ul>                 
      ]]></content>
    </entry>


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