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Why Did He Whisper?

Brian Wynne Williams
May 19 2008
2 Comments
Brian Wynne Williams - CEO & Co-Founder :

This past weekend, I was in Home Depot looking for a somewhat uncommon electronics device. I figured it was a long-shot that they'd have it, but it was worth asking the young guy with the orange apron who happened to wander by aimlessly. Once he understood what I was asking for, he looked both ways (slyly), leaned closer to me, and whispered:

You should go to RadioShack."

I squinted and nodded knowingly -- as if I'd just been given an insider tip -- and thanked him.

But why the whisper?

If you don't have a product that I'm looking for, why would your co-workers or employer be upset with you for sending a loyal customer (I was in that dang Home Depot three separate times this weekend) to a semi-(at best)-competitor who might have exactly what I'm looking for?  You might be missing out on a couple of bucks (assuming I bought the not-quite-what-I-want alternative) but you're solidifying your position as the first place to go for knowledgeable advice and information.  You're sacrificing (just barely) short-term gains in exchange for strengthening the long-term relationship of trust with the customer.  Shouldn't that be behavior be rewarded, not frowned upon?

Maybe it is rewarded and this young guy just slept through that part of training.

Norm Gann said on 05/19 at 08:59 AM

Very good point & I have thought about this often. To me, it just shows a willingness to help & more of a reason to come back to that location in the first place, unless of course they never have what you are looking for.

I am thinking this young man probably assumed he would get in trouble or that he would be reprimanded for recommending a different store.

Brian Wynne Williams said on 05/19 at 10:08 AM

@Norm - thanks.  I hope we’re right that Home Depot is smart enough to encourage their team to think about what’s best for the customer first, even if that means sending them on to another store.  Maybe next time I’m in there (won’t be long) I’ll ask.

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