Pamela Sorensen Gets Blogging
Brian and I did a blog workshop last week with Pamela Sorensen. Pamela’s the VP of Corporate Development at ExecutiveBiz, a local digital magazine written for Washington D.C. executives. She is a very well connected trendster who recently started a blog and was looking for some pointers.
Pamela’s blog (Adventures of Pamela) is quickly becoming a place to go if you want to learn about the upscale hot spots of D.C. Since I spend many a Friday night at coffee shops or bookstores (i.e., I’m not cool), what interested me was her recent articulation on why she’s blogging (Why am I doing this?):
Through a blog, I can finally have a place where I can direct friends and family to the stories, happenings, people, places, things, humorous situations, without writing it through multiple emails or phone calls. Not that I don’t want to socialize with my f/f, it is just easier to get everyone reading the same material at THEIR leisure.
The most important thing to remember about a blog is that it simply is a means to easily publish your content to the web. There can be a million and one reasons for doing so and that is one of the most powerful elements of blogging—its flexibility to help you accomplish your goals.
When it comes to blogging, there definitely are “best practices” but not a “one size fits all” mentality. The way your organization executes a blog will be highly dependent upon why you’ve decided to start it (see To Blog or Not to Blog?).
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