Strategy Blog: Viget Labs

Laura Dec - Project Manager :

Facebook and the Facebook Application Platform are receiving more and more buzz everyday.  So, should you join in on the craze if you’re an existing “Web 2.0” site or still in the planning phases of a start-up?

The answer, of course, depends on what your business objectives and goals are, but there is no doubt that becoming part of the Facebook community holds tremendous potential.

If you’re a Facebook newbie, here are a few stats:

• Facebook has more than 67 million active members, with an average weekly growth of 3 percent since January 2007.
• More than half of Facebook’s members are beyond college; the fastest growing demographic is 25 years old and older.
• More than half of Facebook’s active members return daily to spend, on average, 20 minutes on the site.
• More than 18,000 applications have been built on the Facebook platform, with 40 new applications being added every day.
• An astounding rate of more than 95 percent of Facebook members have used at least one application built on the Facebook platform.
• (For more information and up-to-date statistics, please see http://www.facebook.com/press/info.php?statistics)

Aside from the readily available large network of users, other benefits of building a Facebook application for your business include:

Continue reading "Should I Build a Facebook Application?"